PVBLIC Foundation partnered with the People for the Ethical Treatment of Animals (PETA) and Lamar Outdoor to launch a billboard in the city of Los Angeles aimed at the Spanish speaking Hispanic communities in the area. The campaign started on 2/27/17 and will run for 4 weeks.
About PVBLIC Foundation:
PVBLIC Foundation is an innovative non-profit media agency that harnesses the power of media to drive social change. An aggregator of media across all platforms, PVBLIC works strategically to pair media space with key non-profits at the local, national and global levels. We utilize existing and emerging technologies to increase issue awareness around important causes and help non-profits amplify their message. At PVBLIC, we believe that media is the new currency.
@PVBLICF or visit www.pvblic.org
About Peta:
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. Find out more at: http://www.peta.org/