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Oct 18, 2016 10:29 EST

Pittsburgh, PA: SEWright Custom Fashion Designs’ mission is to provide a clothing experience that far exceeds any other with custom-fitted garments that consistently meet our brand’s unmatched standard

iCrowdNewswire - Oct 18, 2016

Alonda

United States
 
 
Borrower image
 

Alonda’s story

SEWright is a company started by a self-taught designer, Alonda Manker, who is passionate about designing ethnic clothing that incorporates an everyday style. SEWright stands out above the typical clothing lines with its unique eye for fashion and endless possibilities. SEWright’s unapologetic spirit allows individuals to express pride in our heritage and embrace African culture with our designs. I started sewing in the 9th grade after taking a sewing 101 class and completing a pair of pajama pants. Sewing was originally a hobby that birthed into a company over the course of 3 years. SEWright is inspired by the distinctive prints in the African fabric. The brand’s goals are to be a household name that can be worn by children, women and men of all ages. It is so important for Americans to know and love the African heritage. It would be an honor to have your support assisting in SEWright’s growth. 

This loan is special because:

It helps a self-taught designer in Pittsburgh produce more of her African clothes

Kiva staff

More about this loan

Business Description

SEWright’s mission is to provide a clothing experience that far exceeds any other with custom-fitted garments that consistently meet our brand’s unmatched standard.

We launched SEWright in 2013 focusing primarily on custom clothing for children. In 2015, we added alterations to our list of services. In 2016, we launched an ethnic custom clothing line bringing African print fabric to everyday wear attire. Garments such as jackets, pants, and dresses that incorporated couture prints and ready to wear fashion. The fabric we utilize is imported from a small business in Ghana – as a small business it is important to use that we continue to build small businesses as well.

In 2017, SEWright plans to open a boutique that will sell SEWright’s custom-made garments and alterations. We will also use the space to teach individuals in the community to learn how to sew and provide them with different sewing techniques.

What is the purpose of this loan?

We will use $2,600 to upgrade to an industrial sewing and serger machine. $900 will be used to enter and create the line for the 2016 Breast Cancer Awareness show. $400 will be used to create a website for SEWright© products. $650 will be used to produce additional product and photograph the garments for the website. The total request is $4,550.

The purpose of SEWright’s© website is to build a working platform for online ordering of custom clothing for ages 15 to 35. As SEWright’s© following and fan base continues to grow, and demand becomes more difficult to satisfy, SEWright© is seeking innovative ways to expand and simplify the ordering process. This will allow us to meet our expansion goals and accept international orders by 2018.

Though our following increased substantially over the month of August 2016 alone, and continues to do so, the ordering process needs to be improved. Currently, all communications are handled via Facebook, which is not efficient. Having a website would place orders in a more reachable format for customers and staff.

Placing SEWright© on a platform of this magnitude removes the commonality of Facebook. As my personal page is linked to the SEWright© page, many people feel that direct contact is best. However, having a website projects a more professional image and puts customers at ease.

Lastly, it is my hope is to reach those that are not active participants in social media. Having an easily accessible domain would ease apprehensions with technology.

About SEWright Custom Fashion Designs

Industry: Clothing
Years in operation: 1 year – 3 years

A loan of $4,500 helps my business, SEWright Custom Fashion Designs, implement marketing strategies and purchase equipment that increases production of self-designed African clothes.

Contact Information:

Alonda

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