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Oct 17, 2016 3:40 EST

The Marathon Performance Dress Sock by Mr. Davis: Keep your feet happy with nano-tech powered socks. Moisture wicking, blister prevention and arch support make for all day comfort.

iCrowdNewswire - Oct 17, 2016

The Marathon Performance Dress Sock by Mr. Davis

Keep your feet happy with nano-tech powered socks. Moisture wicking, blister prevention and arch support make for all day comfort.

About this project

Why is it that we wear our most comfortable socks when we’re already wearing athletic shoes, and our least comfortable socks when we’re wearing (often uncomfortable) dress shoes?

In other words, why aren’t dress socks better? 

We wanted socks that would keep our feet dry, prevent blisters and provide the arch support that many dress shoes lack, so we made them.

Introducing The Marathon Performance Dress Sock by Mr. Davis.

Dress them up, dress them down.
Dress them up, dress them down.

We’ve employed cutting edge design and the best performance materials to give you superior dress socks…

Dress socks that are so comfortable, you could actually run a marathon in them.

We’re offering before-the-holidays delivery and exclusive Kickstarter pricing with free shipping (US only) to early bird supporters. Pledge now and make your feet happy in early December. 

 

 

 

You can learn a lot about how a sock is made by turning it inside out. Though the Mr. Davis Marathon sock looks like a pretty normal dress sock from the outside, the inside out view shows there’s a lot more going on.

Our padded heel and toe box, along with built in arch support, provide superior athletic performance that rivals expensive running socks.  

Keeping your feet comfortable means keeping your feet dry

Your feet are going to sweat – as much as a half a pint a day – and in order to keep your feet dry your socks need to move moisture away from them efficiently. 

No fabric we found felt and moved moisture better than Sorbtek® by Unifi, whose “Catch, Move and Release” technology is fantastic.

Moving moisture away from your feet involves three steps: 

1. The Catch: This is how quickly a fabric absorbs moisture based on contact. By binding to moisture at microscopic levels, Sorbtek does this faster than other polyesters. 

Data provided by Unifi®
Data provided by Unifi®

2. The Move: This is how quickly moisture moves through a fabric. Sorbtek’s  testing indicates that it moves moisture faster than 4x faster than competitive technologies. Merino wool is the only thing we found that felt close.

Data provided by Unifi®.
Data provided by Unifi®.

3. The Release: With Sorbtek, when the moisture hits the outer layer of the fabric it quickly evaporates, keeping your feet cool, dry and comfortable. 

As we thought about palettes, we opted to keep our base colors simple – your ankles won’t be draped in color so you can wear these socks for any occasion. 

We call it business on your leg, party on your foot.

Four color options: Dark Grey, Light Grey, Khaki, Black
Four color options: Dark Grey, Light Grey, Khaki, Black

While we appreciate the bright ankle colors and fanciful sock designs that a lot of our competitors offer, our socks are built to last for years, so we wanted to make sure they can outlive a trend or two.

Further, we found that many guys are looking for a more conservative palette of colors, at least on the ankle. And evidently the style gurus are saying that simpler socks are the new fancy sock, so who are we to argue with them?

We are offering all sock colors in two sizes: Small/Medium and Large/XL

See below for sizing chart. Backers will choose sizing after the campaign ends via the Kickstarter survey.

You'll get to choose your size and color options after Kickstarter closes.
You’ll get to choose your size and color options after Kickstarter closes.

 

We are manufacturing our socks using some of the highest quality and expensive fabrics available. Using normal dress sock materials, we could make a “normal” dress sock with a fancy pattern for 60-70% less than what the Marathons cost.

Despite this, we are still beating the biggest boutique sock companies on price. And unlike most of our competitors, we offer volume discounts the more pairs you add so you can stock up and save.

Advertised features and pricing as of 10/10/16
Advertised features and pricing as of 10/10/16

Kickstarter Backers get our best pricing ever as a thank you for early support!

This is our fourth Kickstarter campaign. We have successfully funded and fulfilled on the Best Undershirt, the Best Underwear and most recently, the Best Carry-on for One Bag Travel. We guarantee a smooth campaign, on-time production schedule and delivery with plenty of time for the holidays.

All Early Bird Rewards will be delivered before the holidays! 

That’s right. You can rest easy knowing that all Early Bird reward levels will ship starting the first week of December. Depending on demand, other non-Early Bird rewards levels may ship in time for the holidays as well.

 

 

Risks and challenges

We’ve successfully fulfilled three Kickstarter campaigns in the past, so we feel very comfortable about our ability to fulfill here. Additionally, we’re already scaling up production of the socks. We expect the socks to arrive at our warehouse by late November and we’ll begin shipping Early Birds immediately for those backers who have completed the survey.

There is a very slim chance that the shipment could be delayed a week or two due to U.S. customs backlog during the holidays, but we do not anticipate it. Even with that delay, we can still deliver before the holidays as promised.

Contact Information:

John McClain

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