Marion & Rose’s Workshop
My name is Kerri Johnson, I currently live and work in Oakland, CA. I made my way out west from Massachusetts almost 20 years ago to go to school and I found my dream place here in the city of Oakland. During my time here I have owned an art gallery with my husband, played an instrumental role in facilitating the growth of Art Murmur, the City’s monthly art walk, and started a public online registry of over 150 local artists. One of my biggest accomplishments is creating Plaid Friday, the shop-local alternative to the big box “Black Friday” shopping event. Plaid Friday is now a nationally recognized event. Today, I can be found at Marion and Rose’s Workshop in downtown Oakland, a small shop selling products made in the USA. The shop opened in 2011 and is named after my grandmother. We stock high quality, well-crafted items by a select group of innovative American designers, artisans, and craftspeople. My dream is to grow the shop so I can continue to support local artisans and small manufacturers across the USA.
This loan is special because:
More about this loan
Marion & Rose’s Workshop stocks high quality, well crafted items by a select group of innovative American designers, artisans, and craftspeople who all make their products in the USA. We seek out the perfect blend of unique and useful goods for the home, person and pet. We work with artisans and companies who have small scale, sustainable, and ethical manufacturing processes. While a handful of our vendors are local to the Bay Area, our focus is on finding items of quality and originality, a search that takes us all over the country.
Named for my maternal grandmother, I opened the shop to support the artists and crafts people making heirloom quality goods across the country who are keeping traditional practices alive and supporting domestic manufacturing jobs. I am proud to be supporting over 90 artisans and small companies through the shop.
What is the purpose of this loan?
I will use the loan in 3 key areas:
-Rebranding the shop with a name change. I will be dropping the word “workshop” and renaming the shop Marion & Rose Fine Goods. After consulting with a branding expert it was determined that the change with eliminate customer confusion and solidify the brand identity.
-Purchasing a new iPad to accommodate the software necessary to utilize the equipment needed to process the new chip cards. The current iPad is no longer compatible. -Purchasing new inventory. For the past 4 years I have cultivated a loyal customer base of the office tenants in the surrounding neighborhood. In the last 8 months many of the current building tenants have vacated being replaced by new tenants. To stay current and competitive I need to source new products to accommodate the changing demographic, price point, and style of the new tenants.
Years in operation: 3 years – 5 years