Sierra Lifestyle, Inc.
Outdoor Lifestyle Brand
Retail (non-internet/mobile), Sports & Recreation
Mammoth Lakes, California
Sierra Lifestyle’s business strategy is to roll-up and acquire family owned retail stores in the urban markets and integrate them into their Sierra Lifestyle brand.
The brand currently has 4 brick & mortar stores in Mammoth Lakes and Bishop, CA and 3 online stores. They also have a database that includes 60,000 customers.
The company offers winter and summer sports equipment, sportswear, footwear, fashion for ladies, western wear, yoga & fitness wear, home décor and adventure tours.
Sales for the past 3 years have averaged $7.5 million per year.