Viridan Group LLC
Birmingham, MI 48009, US
Defining the future of QSR brand development, Viridian is an innovative operator with seasoned specialization in new and emerging brands. The Company is poised to shepherd the development of new QSR trends embodied in such brands, including made-to-order, fast casual, and brand targeting concepts to keep pace with consumer taste and demand. The Company is an invaluable partner to the emerging franchise brand industry sector, in part due to its ability to scale development, and its in-depth understanding of brand development. As a foremost multiunit brand developer, Viridian is receptive to new brands seeking to execute a growth strategy, brands that ultimately come to the Company to initiate their brand development. The Company’s growth strategy and operational expertise, including extensive brand knowledge in the midmarket and emerging brand sector, make it a unique and essential partner for Pie Five Pizza seeking a competitive edge while avoiding the growing pains of implementing a franchisee system from scratch. It is this foundation that drives the Company’s mission to confidently research, target, develop, launch, and assume control over its intended markets as a multiunit franchise operator.
Products / Services
Multi Unit Brand Developer and Franchise Operator
Negotiate large scale franchise development rights, and build out and manage units in target markets.
John C. Draper
Mr. Draper is an experienced operator and owner, and has led the group’s development efforts, which includes consulting on a record 42 QSR unit expansion in 2008. John has more than 15 years of retail food experience, including dozens of franchise brands. John holds a Bachelor of Arts in Finance and Accounting. John Draper is the architect of a proprietary Investor Relations Management (“IRM”) online real time reporting system and investment platform. The IRM keeps equity investors up to date on financials and data in real time, and streamlines the process of making additional investments in future Company equity offerings. Mr. Draper has engineered and invented an industry-leading proprietary brand underwriting analytical platform, which synthesizes and scores the underlying business metrics and fundamentals of all of the Company’s deals, updates operational results on the ground, and cross-references the results with projections and benchmarks.