Rock My World
Mobile App for Fitness Goals
Mobile Software & Services
San Diego, CA
Rock My World is creator of the RockMyRun Mobile Fitness App.
The app has 1.6 million registered users (growing at 12% month over month), it’s the #1 app on iTunes for Running Music, and it’s in the top 1% of highest-grossing apps.
RockMyRun’s patent-pending technology helps runners achieve 18% higher levels of enjoyment, 23% less fatigue, and 35% more motivation when compared to other streaming services or their own music library.
This effect is created through two key components:
1. Expertly Curated Music:
All of the music available in RockMyRun is curated by fitness experts, music artists and some of the biggest DJs in the world, including David Guetta, Afrojack and Zedd.
The music is seamlessly mixed so there’s no break between songs. This consistent tempo provides a steady stream of music tailored to the pace of the workout or run. Users rate the content so the most engaging and motivating content is featured.
2. Body Syncing Technology:
RockMyRun uses proprietary technology to sync music in real-time to the users pace or heart rate. By syncing with pace, every time the user takes a step, it’s to the beat of music, creating a magical, synchronous workout experience that helps keep users motivated and on target pace.
In addition to the direct-to-consumer market, RockMyRun is being embedded in 9 million treadmills by the largest treadmill manufacturer in the world, and it’s being used by one of the fastest growing fitness chains in the country for their group fitness programs.
RockMyRun is also being pre-loaded on Android devices by one of the top 5 cell phone manufacturers in the world.
Retail and media distributors include Lady Foot Locker, Brooks Running, and SELF Magazine.
This is a large market opportunity: The 30 million runners in the U.S. present a $1.8 billion opportunity for RockMyRun.
But ultimately, the company plans to expand beyond running into the broader exercise market. For example, the 102 million people in the U.S. who exercise regularly present a $6.1 billion opportunity for its follow-on product, RockMyWorkout, which can provide music for any workout based on heart rate data.
It can also expand into mental fitness activities such as focus, concentration and meditation.
As of March 2015, its annual run rate was $700,000, with revenue growing by 16% month-over-month for past 18 months.
Colby Walsworth – Co-Founder
Walsworth has 15 years of experience building large scale systems for San Diego Supercomputer Center
He designed the system for RockMyRun to handle tens of thousands of concurrent connections.
He graduated from the University of California, Santa Barbara with a degree in Biological Sciences.
Adam Riggs-Zeigen – Co-Founder & CEO
Prior to co-founding rock my World, Riggs-Zeigen co-founded several companies, including Fantasy Workz, and CB Entertainment.
Riggs-Zeigen has 10 years experience in mobile with various roles in business development and product management for Qualcomm, a fortune 200 mobile technology company.
He also has 10 years’ experience in entertainment as an agent- backed DJ.
He attended University of California, Santa Barbara for a Bachelors degree in Computer Science & Business Economics, and he has an MBA in Digital Business & Entrepreneurship from San Diego State University-California State University.
Riggs-Zeigen has been nominated for Most Admired CEO by San Diego Business Journal.
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