Wamo is a social discovery app designed to make it easy for brands to engage with consumers, and for consumers to benefit from discovering and sharing ideas and brands with others. Users engage with brands through prize-led games in the app and can easily share favourite products and brands.
- Led by veterans from telecoms, marketing, and consultancy
- 50,000 registered users
- Listed on both Apple and Android App Stores
- In discussions with MTV-Viacom
Brands want to reach consumers, but keeping them engaged is hard. Equally, we know that social media-savvy consumers want fun ways to discover established, emerging and local brands while sharing ideas with each other – which may be difficult within generic social networks.
WAMO is a social discovery app for connecting with brands and developing communities. Users can enjoy sponsored prize-led games (‘Challenges’), while making watch-and-wish lists & sharing content with followers. Unlike ‘social shopping apps’, WAMO is directed at growing brand engagement.
Live for both Apple and Android, WAMO is geared to the 18-35 age group, adventurous consumers attractive to brands.
The app is designed to creates interactive communities which provide more value to brand owners than traditional digital ads. Wamo charges brands for better targeting, using games during the day to engage consumers, rather than simple banner ads.
Value is crucial as brand marketing goes digital. UK digital adspend was £8.6bn in 2015, up 16% on 2014, & mobile ads grew fastest, reaching nearly a third of the total.
Companies such as Google & Facebook are harnessing their user data to develop ad products. Despite the high cost of social media ads, they are a key tool for brands.
Instead of brands targeting individuals who meet a particular profile, WAMO promotes organic brand advocacy between users – an invaluable level of engagement for driving sales.