Archived: Medicine Werx – An artist-driven and sustainable eyewear company – From day one we have set out to be the world’s most environmentally and socially responsible eyewear brand.
iCrowdNewswire - Oct 4, 2016
Medicine Werx – An artist-driven and sustainable eyewear company.
Medicine Werx is an artist driven wooden eyewear brand with a conscience. From day one we have set out to be the world’s most environmentally and socially responsible eyewear brand. Established in 2012, we built our company through social media and grassroots marketing at underground music festivals nationwide. Medicine Werx is currently one of the world’s highest engaging wooden eyewear brands with a highly targeted following of over 50K followers throughout our social networks. All of our wooden shades are completely handcrafted from sustainably sourced wood, equipped with the finest polarized lenses, and we plant 10 trees for every 1 pair of sunglasses we sell.
Until recently, shoppers haven’t thought much about the impact of what they consume. As a result, the apparel industry has had a negative environmental and social impact on the world.
Luckily, customers are becoming more interested in creating a better planet through purchasing products with a conscience. There’s just one problem. Many companies still aren’t providing those products.
Where can customers find the trendy and sustainable products they crave?
The answer is simple:
Our slogan is “Vision for a better tomorrow…” and it guides our product development. We want to create something that, not only looks cool, but makes the world a better place than we found it. Keeping this goal in mind, all Medicine Werx shades have two things in common –
they are artist-driven
they are eco-friendly and socially-conscious.
These two characteristics are what appeals to our target demographic of millennials with a passion for music festivals and a desire to change the world.
The Medicine Werx team and our customers share a love for creative expression and living alternatively. We believe in individuality and expressing ourselves through dance, song, art, travel, and clothing. Our wooden sunglasses are designed to fit into this unique lifestyle.
From start to finish, every pair of Medicine Werx wooden sunglasses is handcrafted. All frames are made from sustainably-harvested wood and we use high quality CR39 polarized lenses.
In keeping with our conscience, Medicine Werx enforces a healthy supplier code of conduct and offers transparent marketing materials. Currently, our sunglasses are made in China in a small family-owned factory; however, we would like to move manufacturing to the US in the future.
Additionally, to offset our carbon footprint, we have partnered with Trees for the Future to plant 10 trees for every pair of shades we sell. We have already planted over 18,400 trees since starting our partnership in July 2014. We’re on the pathway to change!
At Medicine Werx, we take pride in offering our customers the highest-quality wooden eyewear. Every product incorporates the most comfortable, fashionable, and durable technology, while staying true to our values. We don’t compromise on style or our core beliefs.
Medicine Werx was born in December 2012, operating through grassroots sales at music festivals around the country and online marketing. Since then, Medicine Werx has accomplished some amazing things, with help from our dedicated fans.
Kickstarter Support – In 2015, we launched our first Kickstarter project. We raised nearly $23,000 in 30 days, and 75% of the funds came from our established fan base. Most of our customers make less than $25,000 a year, but they are still willing to put aside money for our product. They believe in Medicine Werx that much!
Strong Fan Base – We have an established, international fan base of nearly 50,000 followers through social networks and subscribers. We gained all followers without mainstream exposure.
Retail Store – Two years ago, we established our first flagship retail store and headquarters near Downtown Denver. Medicine Werx has a homebase.
Market Growth – We have a steady stream of income from our dedicated customers. We currently retail most of our product ourselves, and we have sold over 3,000 units so far.
Partnerships – We have partnered with multiple music festivals and alternative, independent brands to expand our reach. Music festivals are extremely popular among our target market, and we attend them regularly to promote our brand. We also partner with effective nonprofits, such as 1% for the Planet and Trees for the Future.
After all of this success, we are now ready to expand our brand.
Fair Trade Certified Apparel – We are looking to expand into Fair Trade Certified, organic apparel. We want people to be able to dress themselves head-to-toe in our brand.
Expand to Retail Stores – We want to see the Medicine Werx brand in retail stores like PacSun. We just need the funding to bulk up our inventory.
This is only the beginning for Medicine Werx. We plan to keep growing, and you can help.
Request access to the business plan tab of this profile to see where Medicine Werx is going and how you can help us get there.
Teren is an artist and a dreamer. After searching for a way to express himself artistically while improving the world around him, he founded Medicine Werx. Teren works tirelessly to help Medicine Werx grow and evolve. In his role as director, he wears many hats. Specifically, Teren oversees overall brand management, product and web design, public relations and communications, and finance.
Dave is an avid music lover and Teren’s longtime friend. Since investing in Medicine Werx and becoming Teren’s partner, Dave has been responsible for handling customer service, inventory, and shipping, while also acting as managing partner. Dave believes in the vision of Medicine Werx, and he is willing to do whatever it takes to help the business succeed.
Alec serves as our sales manager, where he runs our shop on a daily basis. He also ensures that our marketing materials are transparent and manages public relations at events such as music festivals. Alec has been a passionate supporter of our brand from the very beginning. He started out as a volunteer at music festivals and tradeshows, and we hired him once we noticed his customer service skills.