Radical Polarized Sunglasses
Apparel & Accessories, eCommerce
Raleigh, North Carolina
Brewsees makes radical polarized sunglasses that open beer bottles and shotgun beer cans. They aim to be the #1 brand of eyewear for the coveted 18-24 male “bro” audience.
They’ve built their brand around the concept of “The Party’s Here” and engaging with their core audience via social media and email using humor, bravado and the occasional mullet.
Their number one selling frame is “Captain Prymerica” – which are fully wrapped in the USA Flag and allegedly made from used Fighter Jets.
Brewsees’ tag line is “Conceived in America” and the more outrageous the photos, the frames, the colors and the copy they produce – the greater sales they have seen.
Helping in this quest of total beer bottle and can domination are over 175+ college diehard “Brewbassadors” in 42 states who account for 30% of Brewsees’ online sales.