MMELO Boutique Confections
Michelle Allen ( Founder / Brand Angel / Lead Confectioner ) I was born and raised in Columbus. After a brief stint at The Ohio State University I left Ohio when I was 21 years old and went straight to New York. That was 28 years ago. Spanning almost 3 decades I’ve lived in New York (14 years), Spain (12 years) and England (sporadically throughout). MMELO is my fourth business and it is the one I love the best! In a past life I owned a commercial production company called Rubicon Pictures, a film pro- duction facility called Stable Films and a hair products company called Nature Girl. I’ve gained a ridiculous amount of useful information, had a great time and even met my glorious husband. And while looking back, thankfully, over those experiences, I loved none the way I do food craft. Those businesses “schooled” and prepared me for the experience of launching MMELO. I learned the power of visual communication from advertising and the profitability of a “designed” communication strategy from Nature Girl. I learned that one of my greatest strengths is my ability to recognize and utilize the connection point between art and commerce.. And finally, I learned that reaching your goal is the precious gift of perseverance. Paul Freeth ( Brand Director / Owner) I’m a designer & director born and raised in London (UK). The son of a fine artist printmaker, I mastered in Graphic Design at The Royal College of Art, where my combination of design and moving image skills led me to branding and identity creation across multiple platforms including print, broadcast and branded spaces. Responsible for concept, development and execution, I have a particular passion for bringing together different media, leveraging elegant and nuanced visual communication with refined spatial design. I’ve been honored to have received top industry awards along the way including: Cannes Gold & Silver Lions, Grand Prix at El Sol and FIAP, Gran LAUS, AIGA (American Institute of Graphic Arts) Promax BDA, & AIGA permanent Collection.. MMELO’s identity has already been very successful in positioning us as a hi-end brand. Going forwards, our creativity and brand experience – on and beyond our incredible candy – is a differentiator with which we’ll craft a purposeful dialogue, and following with our customers.
This loan is special because:
More about this loan
MMELO is a European-style confectionery/café concept built around the traditions of confectionery with an approach that is creative, honest and thoroughly modern. MMELO’s first downtown store at 445 North High Street (corner of High and Vine St) is currently under construction in Pizzuti’s historic Carlile building. We share the ground floor with Martini, a Cameron Mitchell Restaurant. Located in downtown Columbus Ohio, we’ll be serving a diverse demographic seeking an upscale urban experience. With 300 professionals in our building, thousands of visitors to the Convention Center looking for unique take-home gifts and North Market “foodie” community on either side, MMELO is ideally situated to be part destination venue, part meeting place and a walk-in discovery for foot traffic.
Ideally, Paul and I would like to be a positive contributor to the growing downtown community. We’ll do that by offering a well-crafted beautiful product produced with whole-food ingredients and served in an environment that is well-designed and welcoming.
What is the purpose of this loan?
This loan is huge for MMELO. We are a young company. Less than a year old. We started our business with our Easton Popup in December of 2015. It was a massive learning curve for us but we did it and it was very successful. Off the back of that we began to set up our brick and mortar. At every step of the way we’ve had to figure out how to finance our business and continue to move forward. Little by little we’ve managed to do that and this Loan represents another one of those critically important steps toward our establishing our brand.
Years in operation: 6 months – 1 year