Manassas, VA 20110, US
Business Products & Services
Founded in 2004 with $14 and a dream, Imagine has grown to become an industry-leading group of creative, caffeine-fueled problem solvers that believe that marketing can’t truly be effective unless every piece is part of a cohesive plan, and managed under one roof. We leverage decades of real-world experience to provide cohesive, consistent integrated marketing programs that work together to maximize your visibility and strengthen your message – online and offline.
We focus exclusively in four distinct service industries: commercial construction/real estate, healthcare, legal and technology. Why? Any less would be a waste of our expertise. Any more would dilute our focus.
We also live our passion for making the world a more beautiful place by making more than good-looking stuff. We’re constantly involved in pro bono, volunteer or fundraising projects that improve the communities in which we live. We are always interested in learning how we can make a better impact in the lives of those around us and always have at least one project in the hopper that we’re doing pro bono.
Products / Services
Integrated marketing is the combination of your marketing, advertising and outreach efforts into a cohesive plan. When working on one plan, all marketing tactics are timed with each other, communicate from one platform to another and are – most importantly – consistent in messaging and style.
Brand management quantifies how well a brand is performing within a specific group of customers, compared with its average performance among all customers. That is, it measures the relative sales strength of a brand within a specific market. Our firm measure both traditional methods (impressions, press distribution, etc.), with more modern metrics (social media shares, top-of-mind awareness through surveys, etc.).
By uncovering the intrinsic story behind the stakeholders of each client, and relating that to the competitive landscape, we are able to distill the core message of the organization. This message then fuels the corporate identity from logo to marketing collateral.
Chief Executive Officer
A lifelong designer-turn-serial entrepreneur, Patrick King is the founder of Imagine, an integrated marketing firm based in Manassas with offices in Chicago and San Diego. Their approach to marketing is known for being clean, simple and direct, having created such successful campaigns for Rolls Royce, Nestle and Jim Beam, and now focusing specifically on professional service firms.
Patrick’s insight and advice on marketing and business strategy have been published in a number of books, magazines and industry websites, including Inc., SmartCEO and others. He is an active member of the International Association of Visual Arts, a worldwide design judging panel; and contributes to the ITT Tech Program Advisory Committee, where he helps to guide the direction and create curriculum for their School of Drafting and Design.
President Business Development
Sales and marketing is my life.
I love everything that comes along with it. My first sales job: selling Christmas cards door-to-door – age:7, brought me a feeling of satisfaction and excitement that I still get today when working with our client’s marketing plans. Every organization needs a unique, authentic message. Our team helps you find it and tell it to the world.
Imagine is a full-service integrated branding and marketing communications firm. Combining award-winning creativity with tested and proven, no-nonsense strategy to ensure that their message is not just beautiful, but effective.
Scott Dunnell’s extensive background as both a strategic planner and creative director, along with his brand development expertise, add a distinct dimension to Imagine’s senior staff of integrated marketing and communication professionals as the driving force behind Imagine Chicago. Recently, he has been credited with developing the award winning branding campaigns for Illinois Institute of Technology (2008) and Resurrection University(2012), formerly the West Suburban College of Nursing.