Fresh-frozen, portion control, and convenience are the future of the food industry, and all these characteristics brilliantly converge into Crush Cubes. Our products are perfectly portioned flavor cubes for cooking with fresh ingredients that are flash frozen to hold flavor at the peak of freshness. Crush Cubes are individually sealed within our patented pop-out tray with an individually scored seal.
Jon Startz, Founder
Jon is an entrepreneur deeply rooted in the food service and food distribution industry in which he has started and sold various companies. Over a 30 year period, Jon has actively managed product design, development, sales, marketing, production, warehousing and distribution.
Tal Tal-Or, Management
Former CEO of the US subsidiary of Dorot Foods Inc, the direct competitor of the Company. He turned Dorot into a national US brand, growing from 1,400 to 10,000 stores. Dorot became profitable in his first year after 4 consecutive years of losses. Established a nationwide brokerage network to cover all retail chains, and managed all national logistic operations.
Stan Wetch, Management
President of SolSource Inc, a food product development and brokering company, which introduced the Chevy’s , El Torito and El Pollo Loco brands to Costco, Sam’s and Wal-Mart. Former Founder and CEO of Senor Felix’s Mexican Foods, which grew from $0 to $33 million in sales and pioneered the Layered Dip, Guacamole, Pico de Gallo, Fresh Burrito, and Fresh Tamale Category represented in all US Costco, all US Sam’s Clubs, and all Safeway divisions.
Brad Halpern, Management
Founder and President of Eggology Inc, which invented the entire food category of 100% egg whites. Before the company was sold, the niche product line gained international distribution of over 3,600 retail and foodservice outlets including Costco, Whole Foods, and Trader Joe’s.