Women are frustrated having to sift through thousands of brand fits to find something that works, and they think the problem is their body. Our core customers are 30 to 50, have disposable income and don’t have time to try-on or return apparel. With $32M in media funding, a celebrity brand with Fitlogic will insure consumer adoption of our patented fit system, and build a database of women by shape, age, height, size and product preference.