Archived: FoodNiche Inc. – Social media network for food enthusiasts and food companies: The ultimate platform for everything food. We make it extremely convenient for people to find reliable dining recommendations, discounts, and healthy recipes.
iCrowdNewswire - Aug 24, 2016
Social media network for food enthusiasts and food companies
The FoodNiche beta just launched in June 2016. To celebrate and promote this launch, we’re also running the FoodNicheX Challenge, a 21-day online challenge where participants can connect with nutrition experts, win prizes, and take the first steps towards a healthier future.
FoodNiche was started to solve one major problem: more than 35% percent of Americans are obese. People simply aren’t eating quality food. Enhance your dining experience, with FoodNiche.
There is a growing epidemic in the US with obesity, and it stems from unhealthy eating habits.
According to foodinsight.org, the three main reasons people give for not eating good quality food are:
Studies by the National Research Association show that 84% of consumers are influenced by friends and family in their decision on where to dine. While recommendations by friends and family are preferable, there is no convenient way to find such recommendations apart from calling or sending text messages.
In a social media driven world, FoodNiche brings these conversations to a platform people are comfortable with. In a world where recipe videos flood our news feeds, FoodNiche provides a designated place for them to live. In a world where seemingly every day people say something new is bad for your health, FoodNiche provides clarity and guidance.
FoodNiche is the one-stop social experience food lovers have been waiting for. People are interested in living healthier lives, they just didn’t have an easy way to do so. Until now.
FoodNiche is the ultimate platform for everything food. We make it extremely convenient for people to find reliable dining recommendations, discounts, and healthy recipes.
We all have friends who eat super healthy and always seem to have the best recipes. Invite them to join FoodNiche and you’ll always be able to see their favorite recipes and restaurants without constantly bothering them with calls or texts.
FoodNiche is also an enterprise solution for food brands to boost brand loyalty and engage with their target customers. Brands have a hard time identifying how, where and when people are acting upon the many ads they place throughout the internet. With FoodNiche, we provide data and analytics into which brands/products people are liking the most, providing valuable insight into what your customers are interested in.
On FoodNiche, brands can share recipes showing how people use their products to create all sorts of amazing dishes, and then directly link to the coupons customers need to make those dishes themselves. Restaurants can provide giveaways or unique dining experiences.
FoodNiche also creates a unique setting where customers introduce their favorite products to their friends, thereby expanding brand awareness organically. Companies looking to expand their product line can create focus groups on FoodNiche in order to gain valuable consumer feedback before they launch.
Simply put: FoodNiche helps build brand loyalty.
FoodNiche customers are people like Sandra and Andrew.
Sandra is a working mom who is always searching for great recipes that are quick to make. She is also taking care of her aging father who is on a low sugar diet. Sanda does not have time to call around for quick dinner ideas or spend hours searching through several recipe sites for great meals to prepare for her dad and family. On FoodNiche, Sanda finds recipes from the low sugar diet group, and recipes her kids will also love from other people in similar situations. She’s also able to connect with nutritionists who can advise her on how to not only keep her father healthy, but her growing kids as well.
Andrew is a young professional who does not often cook at home but is quite adventurous with food. He has a colleague who knows the newest restaurants in town and the best places to eat. Andrew sees him as the go-to person for everything food, though asking for recommendations on a regular basis may be a burden. On FoodNiche, Andrew can connect with this colleague and follow all his foodie activities and learn without being a bother. Without ever leaving FoodNiche.me , Andrew can view the restaurants his friends are raving about, read reviews, view pictures of menu items, and find discounts or coupons.
To celebrate our launch, we’re holding the FoodNicheX Challenge!
Currently in beta testing, FoodNiche already has over 1,000 subscribed users and 100 restaurants signed up to use the platform.
We are in ongoing discussions with a number of household name food companies whose products and values align with our mission.
Key milestones moving forward are:
Use feedback from our beta to make finishing touches to our user experience.
Launch massive marketing campaign targeting all groups — restaurants, brands, users, etc.
Help community-focused nutritional science departments boost their community outreach efforts.
Produce the go-to tutorials on how to impress guests for every occasion year round — from New Year’s to Christmas.
Make sure to request access to the business plan tab of this profile for a full look into FoodNiche!
Bola Olayanju, Founder Bola is a lifelong food enthusiast and Genetics PhD candidate. She understands that while genetics play an important role in disease predisposition, our environment is equally important as well — that is, what we choose to put in our bodies. Considering the different reasons people give for not eating good quality food, coupled with her own personal experiences, she embarked on a journey to make it absolutely convenient for people to find information needed to create great and affordable dining experiences.
Bunmi Olayanju, CFO Bunmi has a finance MBA and is a Chartered Financial Analyst with more than 15 years experience working with companies such as Accenture and Citigroup.
Alexey Dubrov, Lead Developer Alexey is a senior developer and Java expert with over 10 years experience developing enterprise solutions.
Boris Kryzhanovskyi, Senior Developer Boris is a senior Java developer with over 12 years experience.
Susan Engelhardt, Advisor Susan serves as the Executive Director of the Center for Innovative Ventures of Emerging Technologies (CIVET) at Rutgers, The State University of New Jersey. Prior to CIVET, she worked for over 20 years in engineering, process design, and business relationship management at companies such as Bear Stearns, Deloitte Consulting, and AT&T Bell Laboratories.
Martin Zwilling, Advisor Marty is a business executive with several years of experience mentoring entrepreneurs. He is a voice of authority in the entrepreneurial community and is a regular contributor on Forbes, Fortune, and Entrepreneur Magazine. He is the founder and CEO of Startup professionals.