Cooter Muck Probiotics
We do amazing things with great microorganisms.
Making the world better, one bad smell at a time.
Cooter Muck manufactures household probiotics that produce benefit by introducing or controlling beneficial microbes. Our products scale easily, have a healthy margin and are selling to a ready base of customers who seek safe, natural and effective household solutions. We are aiming to be the Febreze of the future, the Intel inside your cat box, and the reason why our customers will pay a little more for something smarter: something safe, natural and effective.
Our amazing product has proven itself again and again. It’s off the launch pad, and it needs a little time and some fuel to get it into orbit.
We’re seeking investment to multiply existing sales of our current products through a national awareness campaign, to build brand and additional channel partners, to maintain staff until revenue is capable of supporting them and to scale our infrastructure for the growing opportunities we are now facing.
We are currently focusing on Litterbiotic, a cat litter deodorizer with growing consumer demand, showing natural sell-through and a strong consumer responseto awareness campaigns. In testing, Litterbiotic eliminates ammonia smells instantaneously, and they stay gone. In actual use, our customers agree – the smells never appear in the first place.
Litterbiotic is focused at the middle to upper end of the pet deodorizer market and maintains high levels of satisfaction with the customer, distributor and retailer. Its sales are accelerating on amazon.com and we have great metrics from our test market in Ottawa.
Traction & Accomplishments
We launched a Compostgenie – a compost deodorizer based on similar concepts in 2010 which was subsequently picked up by Home Depot. This led to our first outside investor for $240,000 in the fall of 2012. We have since developed Bin Genie and Litterbiotic and established that Litterbiotic is the ideal launch product for the company. With a cat in one of every three homes in the US and a $4BB market in our targeted regions, Litterbiotic is the beachhead with which we will enter customer homes, providing a a platform to upsell our other products.
We have also established proven advertising awareness efforts and spend correlation with sales and new customer acquisition. Cat people, in short, are one of the most natural avenues to develop a new disruptive and amazing product’s awareness.
We’re a tech company with an analog product.
We don’t undersell ourselves or compromise on our margins, instead we increase the value perceived by the entire purchasing chain: distributor, retailer and customer. With our smart marketing, adaptability and presence, we’ve managed to play in much larger arenas than would be expected by an organization our size.
We value our people, our relationships our brand and our quality, and we work as hard as the day requires, but we’re always looking for ways to work smarter, instead.
Nothing about us is conventional, starting with our technology founder – Mr Inside, Scott Russell, who is as comfortable with a microsope, photoshop or debugger as he is with an arc welder or electrical panel.
He’s complimented by Adam Webster, Mr. Outside, whose college advisor admonished him for his “average” thesis but lauded him for his ability to sell it.
Scott gets things done and Adam sells them. We are rare combination, capable of accomplishing amazing goals with little or no resources.
When it comes to Litterbiotic, there is simply nothing like it out there. Our unique approach gets our customers to respond immediately – we eliminate odor safely, naturally and effectively.
With Litterbiotic, we are creating a brand that drives our customer’s support: We make them feel better about how they solve problems. Using a better solution resonates in an emotional and logical way that leaves them enamored, talkative and loyal. We are building a brand that allows people to see bacteria and beneficial microorganisms as allies, helpers, and problem solvers.