Originally from Morocco, I grew up in a home that cherished the relationship we have with natural food and ingredients around us. As a child, I would walk to the markets each day with my Mother – tasting, sampling and buying the freshest vegetables, herbs, olives, spices and more. I’d run bread dough to the community oven and back again when it was freshly baked…so many lasting impressions that helped to form my love of fresh, local food today. When I moved to the United States 17 years ago, I found a place to call home in the city of Pittsburgh – it’s vibrant, eclectic and artsy vibe kept me busy exploring! Not to mention, it has a great history of delicious foods and fresh farmer’s markets.
Much like my life in Casablanca, my life in Pittsburgh remains loyal to the natural foods surrounding us. I worked in a number of the city’s most popular restaurants honing my skills and further developing my passion. Three years ago I embarked on a business venture of my own – Hello Hummus, a small family business focused on making fresh, healthy and local hummus. Our business has become a popular stand at Pittsburgh’s best farmers markets.
It’s always been a dream of mine to have a business that I can call my own. To be able to combine my passion for food with my desire to be an entrepreneur is something I’ll always be proud of. I have overcome adversity in more ways than one, but each time I am challenged, I know it will only make me stronger.
This loan is special because:
More about this loan
Hello Hummus got its start in the kitchen of a local restaurant, where the chefs were turning out a roasted vegetable hummus about which customers raved.
A family business from the start, we tested recipes, expanded the flavor offerings and joined the first farmers market in 2013. Market Square customers in downtown Pittsburgh lined up to taste and buy; by 2015, Hello Hummus offered a variety of flavors in six different markets around the area.
With a growing customer base and a desire for other fresh products, Hello Hummus expanded its line with spreads, dips, and mini chopped salads. One of our favorite spreads to make and sell is roasted red pepper with pomegranate and walnuts. Our mini chopped salads (Mini Chops) include simple seedy slaw, beet salad with carrot, quinoa & everything, and apple carrot cabbage. And, there’s nothing better than topping grilled fish with our Just Peachy or Mango Black Bean mini chops.
We are passionate about our products. And, we are grateful for our customers and everyone who supports local food. Hello Hummus is committed to bringing fresh hummus to each and every market. We believe in sourcing as many ingredients as possible from the local farming community.
What is the purpose of this loan?
With the money from this loan I plan to buy a delivery vehicle ($10,000+) that is vital for Hello Hummus’ growing popularity. Just last year we were in 6 of the best farmer’s markets in Pittsburgh. This year (2016), and with market season knocking on our door (May), we are expected to have 12-14 farmer’s markets. This is what makes a second vehicle necessary for our success.
Because we are doubling our markets from last year, it is right to assume the company’s revenue would double as well. Profit may be less than double due to the repayment of this loan.
Hello Hummus is a small, family business. This loan is helping our family, by helping the company to expand and flourish in an ever-growing food market. We want to be able to bring our products to more Pittsburgh farmer’s markets because we believe that fresh, local, healthy foods belong on everyone’s table.
Years in operation: 3 years – 5 years