by Alice X
Beautiful, butter soft leather shoes in a world exclusive five colour design…only available from Alice X.
About this project
Alice X Global
Alice X is a brand new, London based label ready to make its mark on the world with the launch of a brand new luxury shoe collection.
We are a label with a global personality, and our shoes reflect that feeling. Our handcrafted premium espadrilles take an iconic shoe and give it a thoroughly modern twist that’s not available anywhere else in the world.
Each shoe not only looks good, but feels good and are only available to early supporters on Kickstarter at a very exclusive price.
The way Kickstarter works
Kickstarter is the world’s largest crowd funding site, it is a great place for anyone who’s looking to raise funds to start their creative project and a great place for anyone who’s looking for new and interesting products that aren’t available anywhere else in the world. You as the buyer are rewarded (with shoes) for pledging money to help our project get off the ground. So, if you like the look of our shoes and you want a pair, you choose one of the rewards, for instance one pair of Alice X shoes, and you pay for the reward/shoes securely through the Kickstarter site. Then when our project reaches its funding goal the funds are released to us and we send you the shoes that you chose. If we don’t reach our funding goal, we don’t get anything and you don’t pay anything. We obviously can’t send out shoes without funding as we would be giving sending them out for free. So it’s in everyone’s interest to spread the word and gain as much interest as possible to hit the funding goal so that everyone can own their own pair of Alice X shoes!
It’s only after 3 years of extensive research with the finest leather suppliers and production houses in the world, and the perfection of our crafting technique, that we feel fully confident in launching our first collection of shoes.
We had to be sure that we could deliver our distinctive designs with the highest quality and we needed to make sure that every aspect of our customer experience had to be perfect, from design to manufacture, from customer order to communication, delivery and on into the future.
This meant sourcing every element of the project in great detail to ensure that only the best product and servicing would be available to you.
We want to turn this project into a sustainable business where everyone shares in its success. We want to give our Kickstarter supporters fantastic value as well as giving our producers and suppliers more orders to keep them and their families in work. For us, it’s simple, although we’ve been involved in fashion for many years, we’ve never been able to launch our own label. Only now can Kickstarter give us this opportunity, and we want to share our designs with the world!
Design and production
We’ve taken the inspiration for our designs from many different places in the world, from Gaudi architecture in Barcelona to the amazing colours of Miami Beach, to colourful Italian 70’s patchwork leather jackets and the wild nightlife of Ibiza. From these we have taken an iconic espadrille shoe and given it a truly global view.
We wanted to translate that view into a premium, high end shoe, something different that would really stand out from the rest. There isn’t a design like this anywhere in the world and that’s because the individually sectioned design takes far more time and effort (our sample collection needed 20 different coloured hides alone!) to produce than any other shoe.
Our designs hit five key style trends for this year, combining patchwork, 80’s and 90’s rave nostalgia, strong graphics, pastels and fluorescents, making them perfect for any wardrobe. Each shoe is hand crafted from luxurious, butter soft leather that literally hugs your feet and each is fully lined with premium leather with classic woven jute trims and a waterproof rubber grip sole. The sole is one and a half times thicker than standard espadrilles to give you extra height and our leather is ethically sourced and crack resistant.
We currently have five designs within our collection each reflecting a different global location.
- Handcrafted with luxurious premium leather uppers
- Exclusive five panel patchwork design
- Supersoft leather insole
- Raised classic woven jute trims to give you additional height
- Waterproof non slip rubber soles
- Ethical production process
Please choose which pair(s) you would like, select the corresponding reward and we will send you a survey when we hit our funding goal which will ask you for the style name and your size. We will then send you your shoes once they are ready to ship.
Paris: A sophisticated selection of colours that pairs well with any outfit.
Bon Bon Yellow
London: A striking colour combination that looks great with jeans, shorts or anything really!
Post box red
Rio: Carnival colours for sun, fun and good times!
Ibiza: These are super bright and will definitely get you noticed! Please note that the pictures here show a working sample. All customer orders will be finished to the same high standard shown in the Paris, London and Rio pictures.
Miami: A softer design perfect with summer pastels (we are just waiting for the pictures but it’s the same patchwork design just with a much softer colour palette..think Ocean drive and 80’s Miami Vice!)
Quality, Detail and Luxury
We take immense pride in the quality of our shoes, they are handcrafted from the finest leather and are inspected at every stage of construction to ensure comfort, quality and fit. As you can see, the detailing is second to none with turned seams to hide unsightly edges and super straight stitching. Our shoes are pure luxury for your feet. So go on…why not treat yourself!
Our business model
The £10000 worth of funding from this campaign will be used to facilitate our first production run, using these funds for the materials, samples, production, packaging and pre orders, we will also produce stock and prepare for a full retail launch.
We have cultivated exceptional relationships with our suppliers and producers over the past three years and with these partners we have developed a manufacturing process which is second to none. We have been through so many different design iterations and colour permutations that we have smoothed out any of the production issues that many other startups may face.
We can design and produce a unique collection of shoes which is of the highest quality, yet because we can supply them to our Kickstarter supporters directly, we can cut out the middlemen. We love fashion and we know that a large part of the cost of most designer brands is down to promotion, branding and store costs. That’s why when Alice X shoes go into selected stores in October they will retail at £140. However, you have the opportunity to purchase a pair at the exclusive Kickstarter supporter price right now.
We are ready to go! We have the patterns and materials lined up and the production team has plenty of capacity, they have many years of experience and are fully equipped to take on the task ahead. We even have a contingency plan for additional orders, with extra staff and suppliers lined up, should our project exceed initial expectations.
This means that we can confidently say that we will be able to start delivering within five weeks after the end date of our Kickstarter project.
We’ll send you a survey when we reach our funding goal to ask you your size and style, but please don’t hesitate to contact us if you have any questions.
To those who donate, we thank you for support! We now ask that you tell everyone about us! Even if you cannot take advantage of this opportunity and you like our concept , please help spread the word! Tell your friends about us, email others who you think might be interested, like us on Facebook and Instagram and please Tweet whenever you can – every little bit helps!
We can be found on Facebook, Twitter, Instagram
We would love to talk to you, so feel free to get in touch with us at [email protected] or click on “Ask a question” below.
Risks and challenges
We know that we have a fantastic collection of shoes, but we know that running a business isn’t just about the product. It’s about making sure that we put our supporters and customers first and ensuring that our customer service is second to none, otherwise you won’t recommend us and you won’t come back! Therefore we promise that we will respond to your questions within a day and we promise to help you with issue or request that you have, no matter what it is!
Most importantly, we promise that if you experience any manufacturing difficulties with your shoes, we promise to replace them with a brand new pair. Simple as that.
We have spent so much time working with our suppliers that we know that we can fulfil every order. We’ve already highlighted and resolved many production issues through several test production runs. We have worked hard to improve working processes and have trained staff to ensure that our shoes are of the highest quality. We have taken precautions though, we have a clause written into our contracts that protects us from production faults, and even if something was to slip through, we would replace them straight away under our Alice X promise. We are also making additional pairs, should an exchange or replacement be required.
We want this to be the start of something very special and we you to be part of this journey too.
You’ve put your trust in us as an early supporter of our project and we promise that we won’t let you down!
If you do have any doubts or questions, don’t hesitate to get in touch!