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Aug 9, 2016 4:22 EST

Carishea – transforming lives :: transforming skin. Our passion is to develop and expand offering further work, employment and trade opportunities to vulnerable and excluded people in Africa and Scotland by taking ethical, sustainable and fairly traded skincare into the mainstream consumer market in the UK.

iCrowdNewswire - Aug 9, 2016

Carishea – transforming lives :: transforming skin

by Trade Right Trust

 

Our passion is to develop and expand offering further work, employment and trade opportunities to vulnerable and excluded people in Africa and Scotland by taking ethical, sustainable and fairly traded skincare into the mainstream consumer market in the UK.
We literally want to transform lives as our products transform skin!

Earlier this year we were selected to be part of the first ever Asda Social Enterprise Academy.
The purpose of the academy is to help get social enterprises ‘supermarket-ready’ with a view to being stocked in Asda or other UK supermarkets.

We prepared hard for the week long academy held in Leeds in June.
Part of those preparations involved the expansion and development of our carishea range to included Shampoo, Hair Conditioner, and Lotions.

The feedback from Asda Buyers was very encouraging and we returned raring to ‘make this happen.’ This was our chance of getting ethical, sustainable and fairly traded carishea into the mainstream market.

So What’s Stopping Us?
We now need to prepare and produce the new range of products for market, ensuring that our quality and ethos is not compromised, and to test their commercial viability.
To do that we need some investment.

But this is more than about selling natural skincare, this is about helping to achieve our ‘social goals’ both in Scotland and Ghana. If we’re successful then we can support more recovering addicts and ex-offenders in Scotland and increase the number of women in the Ghanaian Cooperatives.

What’s Needed?
We’ve already checked out our supply channels and production capacity; we’ve met all the stringent regulatory requirements; and what we need now is the final push to produce and market-test the range.

For that we need £3,200

What Does £3,200 Achieve & How Will It Be Spent?
£3,200 will produce a total of 2,100 products:
1,500 Lotions in 5 fragrances
300 Shampoos
300 Hair Conditioners
Or put it another way….525 litres of carishea natural skincare!

The £3,200 would be used as follows:
£620 Bottles & Packaging
£360 Labels
£2,320 Ingredients

What Happens If More Than £3,200 Is Raised?
Every £ extra received means the project can be scaled up through increasing the number of products produced.

 

More about the project

 

What is the social/environmental problem/issue that this project will address?

Our desire and passion is to offer work, employment and trade opportunities to vulnerable and excluded people in Africa and Scotland by taking ethical, sustainable and fairly traded skincare into the mainstream consumer market in the UK. 

We literally want to transform lives as our products transform skin!

Poverty is not just lack of money, it’s about a lack of choice.

  • For re-covering addicts and ex-offenders, in Scotland, it’s being given the choice and opportunity to change their lifestyle to be valued, active members of society.  Many want a chance to prove to themselves and their family that they have changed.  To do that they need work, employment and skills.
  • For Ghanaian women in the Shea communities they want the opportunities and choices which being able to provide for their children can bring.  They want a ‘hand up not a hand out:’ the dignity to make their own choices regarding education, healthcare etc. Such empowerment of women can mean the difference between selling a child into Bonded Labour (child trafficking) or keeping that child in the family and in school.

Trade Right Trust have linked together these two diverse communities to support and work together.

Trafficked Boys mending fishing nets

Can you give us some statistics on this problem?

Scotland:

  • 27% of offenders enter employment upon release from prison 
  • Of the 58,000 ‘problem drug users’ in Scotland, around 46,400 (80%)are unemployed.

(Source: Centre for Mental Health: ‘Employment Support & Addiction: What Works’. 2013).

Ghana:

  • UN & US State Dept. report on Human Trafficking estimates there are 30,000 people trafficked each year in Ghana.
  • 80% of those trafficked are children sold into ‘bonded labour’ due to economic poverty faced by families.
  • Most children are trafficked from rural areas subsistence communities

What is your solution?

In both communities meaningful employment is needed to alleviate the need for offending, substance misuse or human trafficking.

Studies have shown that being in employment can enhance recovery, increase the life chances and opportunities.

Trade Right Trust brings together these diverse communities to partner together in a radical way.

 

Get involved

Here are some great ways to get involved with the project and help out. If you have…

 
  • 2 minutes

    Follow us on Twitter – @carishea Follow us on Instagram – carishea Like us on FaceBook – Carishea
  • 5 minutes

    Tell family, friends, work colleagues and neighbours about carishea
  • Regular time commitment

    Become a carishea Ambassador – and earn extra cash!! Invite your family, friends and neighbours to carishea by holding a full scale pamper party to demonstrate, promote, tell the carishea story, and sell products. Email [email protected] for details

 

Contact Information:

Asda Social Enterprise Academy.

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