High Hopes Dog Food & Treats is raising growth capital on CircleUp.
High Hopes is a unique brand that offers all natural goodness for your pet & real hope for homeless ones because a portion from every sale is donated to local shelter & rescue groups. Targeting the most enthusiastic pet parents who treat their pets like children, the Boomer & Millennial cohorts represent high value customer segments since they are demographically large and spend more on pet food. They also like to support socially responsible companies. All natural and developed by a PhD expert, High Hopes’ dog food & treats have more animal protein, and are as delicious as they are nutritious.
Paula Etchison, Founder, CEO & Pack Leader
Passionate pet lover who understands the consumer. Delivered more than $250M in Y1 new revenues with multiple $100M launches. Full P&L responsibility for $300 M business, growing sales, share & profitability over a 4-year period.
Justin Porter, Director of Sales
Strong experience in natural channel, including National Accounts & Independents. Experienced hiring & managing Broker networks. Successfully re-positioned and expanded wellness accessories into multiple new channels.
Dr. Tom Asquith, PhD, Nutritionist (consultant)
A biochemist with extensive experience in product and technology development. Strong pet industry experience in extrusion, baking, dry-soft moist, and molded products, including one patented application.