Solving App Engagement with Sensor Data
TRNQL turns user-context into app engagement.
The app economy is estimated at $45 Billion with 3 million apps available in iTunes and Google Play. But the average app loses 75% of their users in the first 24 hours, and 90% after 1 week. This is a significant engagement problem, one that every app publisher faces, and TRNQL solves.
We do this by collecting real time sensor data and analyzing it in the cloud to understand a user’s “actual environment” when they perform key events while using the app. The “actual environment” is the user’s location, their current activity, weather, who is near and what they’re near when they; download, purchase, subscribe, access content or any other KPI an app publisher cares about.
Understanding the optimal user context, at the time of conversion, enables app publishers to refine their marketing, messaging, UI and UX to increase engagement through “contextually relevant experiences.”
TRNQL enables applications to turn user context into ROI.