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Jul 14, 2016 8:30 AM ET

Archived: Eat the Bear – Some days you Eat the Bear, and some days the bear eats you: Clean and lean alternative to what’s available on the market – Our protein contains only 5 ingredients or less, non-GMO, lactose and gluten free and, most importantly, it tastes amazing!

iCrowdNewswire - Jul 14, 2016

Eat the Bear

Some days you Eat the Bear, and some days the bear eats you.

Charlotte, NC


ETB provides a clean and lean alternative to what’s available on the market. The industry is full of complex, unpronounceable, buzzwords that leave a lot customers frightened or, even worse, encouraged to purchase products with ineffective and unnecessary ingredients. Eat the Bear promises to keep things simple and effective! Our protein contains only 5 ingredients or less, non-GMO, lactose and gluten free and,  most importantly, it tastes amazing! We serve close to 1,000 retailers nationwide and ship to over 200 countries. With 1 million in sales in 2015, Eat the Bear is on pace to hit 2+ million in 2016. We currently have 100k in outstanding POs waiting for inventory to finish production. This campaign will help release this inventory and fulfill POs immediately.

About Eat the Bear

ETB was founded in 2011 to offer customers a clean and lean alternative to sports nutrition products without compromising taste. In the midst of the financial crisis, I created one formula in one flavor and the world’s worst website, from a closet in my bedroom. Through simple, allergen-free and non-GMO ingredients, ETB embodies a mission and ethos which has begun to amass a loyal customer base. 

The story behind our name:

A work friend of ours who was diagnosed with Leukemia a number of years ago used to remind us during challenging times that ‘Some days you eat the bear, and some days the bear eats you.’ When he passed away we ended up naming the company after him. As a constant reminder that we are in control of our lives personally, physically and professionally, we continually remind ourselves to ‘Eat the Bear’ every day without exception.


About the owner

Diverse, close-knit team dedicated to changing the industry and helping customers reach their fitness goals!

Founder and CEO has 20 years experience working in investment banking and building businesses from the ground up. He has built his success from making those around him better and is constantly helping others and giving back to his community. 


ETB Pure Whey Isolate is protein in its purest form. This incredible quality is what separates it from the competition. The label says it all. We only use five ingredients or less and you can pronounce every last one of them. Our protein is non-GMO, gluten and lactose free and contains less than 1g of sugar, fat and carbs. It comes in six (6) delicious flavors with zero aftertaste. We wanted to prove that supplements can be delicious and also good for you at the same time. Give your body what it needs to perform at its best when you purchase a great tasting, high quality, affordable protein from Eat the Bear. 

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ETB’s Naturally Whey Grass-Fed Protein is whey from grass-fed cows free of recombinant bovine growth hormones (rBGH), and sweetened with the ingredients naturally found in the leaves of the stevia plant.  ETB Naturally consists of proteins strategically broken down into smaller pieces called peptides for faster utilization by the body. Expect a light and clean flavor with zero aftertaste.

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Contact Information:

Eat the Bear

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