Fiercely creative and a dreamer from day one, I was born in New York City and raised in its suburbs. Never a straight-shooting, logical mind, I found my propensity leaning towards reading, creative-writing, and the arts early on. I had many interests and inspirations, but could never reconcile a specific career path in my mind to follow that would encompass the true nature of all I was wired to do.
So, I pushed forward and spent my undergraduate years at Brown University, where I pursued Anthropology and Media. Then, on to New York University for a graduate degree in Dramatic Writing, which I loved. But, despite my Ivy League education, I still felt relatively directionless and lost for a career path. After graduating and slogging through the turns of life and many workaday “jobs”, I found none of the much-desired inspiration and fascination I longed for. It wasn’t until I watched a friend of mine start a fairly successful Ebay business from her home, that I sincerely considered retail and starting a small business as viable income.
The rise of internet marketing and social media all started at this moment in time too, and immediately I was hooked! Learning how to drive traffic, create sales from social media, and market online, became fierce passions I would research into the wee hours. What I once thought was stiff, boring and not for me – the ins and outs of business – became, and still is, a delight to learn and implement. But, I knew I could never do these things for another business entity. No, pursuing business had to be deeply personal, organic, and of greater meaning. In other words, I realized I was an entrepreneur!
Today, I am married to my wonderful husband of 12 years, raising our three kids outside of Tulsa, Oklahoma. I also have a beloved step-daughter in TX. We are Christians, love the Lord and are active in our church and community. I have never felt comfortable being a working mother at an ‘8 to 5’ job while trying to cover all the needs for my household at the same time. It is sincerely my hope and dream to completely shuck the day job, and devote my full-time attention to my entrepreneurial pursuits. Oh, and provide the world with trendy, affordable jewelry along the way!