iCrowdNewswire - Jun 17, 2016
Award-winning ginger liqueur handmade in Brooklyn.
Barrow’s Intense is made with only 4 ingredients: fresh ginger, water, sugar and neutral cane spirit. No chemicals, no preservatives, no heat and not filtered, meaning what you get is unadulterated ginger flavor. That ginger kick has won us Best in Class at the SIP Awards, 4 Stars from Bev X and an A+ rating from Good Spirit News.
CEO, BARROW’S INTENSE
- Only nationally distributed American made craft ginger liqueur
- More than 200 lbs. of fresh ginger in every batch
- Distributing in 35 states plus Washington, DC
- Platinum Best in Class SIP, 94 Points Tasting Panel, Gold Medal Craft Spirit Awards
- 66% gross margins
- 80% growth year over year
- Kosher, Vegan & Gluten Free
Barrow’s Intense started out in a kitchen, made in small batches just for friends. Today our partnership with Seralles USA makes us the only nationally-distributed craft ginger liqueur on the market. Barrow’s Intense wants to be the Sam Adams of craft spirits: a staple on every bartenders’ shelf and a go-to ingredient for any home.
WHY I LIKE BARROW’S INTENSE
Every investor has a way of analyzing opportunity. For me, the idea must resonate deep inside my gut, which is exactly what Barrow’s Intense does, quite literally. Josh is the sherpa who knows how to use every ounce of gumption and grit, not to mention super size smarts and creativity, to elevate his idea and then ultimately raise it to some goal post whereby everyone wished they had invested more. I bet on Josh Morton because he is a founder who meets my investment criteria and who actually gives a damn about every person in the equation, which is a rare find. Both Josh and his product Barrow’s Intense are thoroughly original, unique and full of integrity.
THE BUZZ ABOUT BARROW’S INTENSE
Barrow’s Intense checks all the right boxes: meticulously handcrafted, superb packaging, perfect positioning and unrivaled taste. I didn’t know such a flavor existed. Who knew that such an INTENSELY good product could be derived from the most common of ingredients? Of course, the rest of us could attempt to replicate Barrow’s a thousand times with a thousand methods and still not come close to achieving what Josh Morton has here. The “secret sauce” as it were, is Josh himself.
Newer names like St-Germain, Barrow’s Intense ginger liqueur and RumChata cream liqueur have helped expand the mixologist’s cocktail toolbox and open up a world of new drinks options with a nod to the classics.
NO ONE DOES GINGER LIKE US
We use 200 Lbs of ginger in every single batch. That unadulterated ginger flavor is what landed us a partnership with Serralles USA, making us the only nationally distributed craft ginger liqueur on the market.
THE COMPETITION IS WEAK
Barrow’s Intense uses a neutral cane base, so the flavor is pure ginger. Unlike our main competitors, Barrow’s Intense can be combined with all spirits, increasing application and usage. We are the only nationally distributed craft ginger liqueur.
Competition: King’s Ginger
- Distilled ginger flavored whiskey
- Limited mix-ability due to whiskey base
- Strong alcohol taste
Us: Barrow’s Intense
- 200 lbs of ginger in every batch
- Mixes with all base spirits and drinks straight
- Bottle designed for bartender use and reuse
Competition: Domain de Canton
- Weak ginger flavor
- Cognac base doesn’t mix with all liquors
- Bottle not bartender-friendly
“Barrow’s Intense is absolutely a great liqueur—the fact that literally overnight I could put together five cocktails featuring it speaks to its versatility.”
— Alex Haskell, Owner, Iron Station, NY
- Dark & Stormy
- Pimm’s Cup
- El Diablo
- Long Island
- Salty Dog
- Ginger & Bourbon
- Gold Rush
- Pearl Harbor
- Bee’s Knees
- Jack Rose
“One of the biggest, baddest, boldest flavors around:
Barrow’s Intense Ginger Liqueur.”
— Tasting Panel Magazine
GROWTH IN TWO YEARS
We’ve grown 80% annually for the past two years. And thanks to our distribution partnership with Seralles USA, we have access to top spirits distributors in North America, representing more than 10,000 sales associates and a direct sales force of 24.
HELP US DOMINATE THE REST OF THE COUNTRY
Barrow’s Intense started by dominating the New York City market, where our ginger liqueur now sits in 217 bars and restaurants. With our new partnership with Benihana, we’re on track to expand to 39 states by the end of this year.
ARE YOU INTENSE?
June 16th, 2016
Investing in a startup is Intense. Up until now only the very wealthy could partake. We’re thrilled we can now have the people who helped us grow our company share in our success. You’ve seen all our accolades and the strong market penetration we’ve achieved in three short years. Just imagine what we can do moving forward with your help.
For us it’s pretty simple:
We believe Barrow’s Intense is a superior product the industry has been waiting for.
We believe we have a cohesive, kick-ass team.
We believe we will become a staple of the spirits world.
We believe the only missing ingredient to achieve this is the capital to make it happen.
If you believe, join us and become part of Barrow’s Intense.
Josh & Eve
MEET THE FOUNDERS
The creator of Barrow’s Intense, Josh brings more than two decades of entrepreneurial expertise that has allowed Barrow’s Intense to take root and grow with no outside investment to date.
A communications professional with 20+ years experience building brands and managing messaging, media relations, new product launches and major events.