Amahlé : Ethical jewelry made in South Africa !
Trendy jewelery designed in Paris and made by South African crafters.
Amahlé: fashion jewelry made in Africa
Amahlé means « those who are beautiful » in Zulu language.
Amahlé is an ethical fashion brand inspired by African arts and crafts. The distinctive style of our products is the result of Parisian designers meeting African traditional arts and talented crafters.
Amahlé reflects our wish to maintain local skills and to help people to continue designing patterns and pieces of art. Amahlé aims at offering a product that makes sense and that conveys all the values that we share: respect, trust, open-mindedness and love.
Finally, Amahlé is a journey. Each collection is thought as an invitation to travel and to discover a new African tribe. Come and travel with us !
Our design is unique and our jewelry is hand made in South Africa
The distinctive style of our products is the result of Parisian designers meeting African traditional arts and talented crafters.
Our style is inspired by African traditional patterns. We work with Parisian designers on the product design in order to create a contemporary and fashion product. Then the jewels are handmade in South Africa. The beadwork requires 2 to 8 hours of work depending on the size of the bracelet. The final work is handmade in Paris. We use brass with gold finishing.
We aim to create and sell meaningful jewels.
Amahlé jewels have a contemporary design but they are one-off pieces of craft made using local and traditional know how. . We work with talented South African crafters who use traditional techniques inherited from their parents and grand-parents. Our crafters work with two associations whose purpose is to improve the living conditions in the region of KwaZulu-Natal: employment in rural areas, women empowerment, preservation of traditional knowledge and fighting HIV.
Openness, respect and trust are central values for our company.
Our reinterpretation of the Ndebele style
Our first collection is inspired by the arts of the Ndebele tribe.
Ndebele people live in South Africa and Zimbabwe. Traditionally, the Ndebele women paint colorful geometric patterns on the walls of their house. We have reinterpreted this Ndebele style made of clean lines, graphics, shapes and colors.
Our first collection
We offer 5 styles of bracelets and one necklace. They are available in 4 themes with different color sets: Pink & Green, Red & Blue, Midnight Blue, Yellow and Turquoise.
We are offering a discount price during this campaign !
– Yellow & turquoise –
– Midnight Blue –
– Pink & Green –
– Red & Blue –
For more pictures you can have a look at our lookbook here: http://amahle.fr/en/our-collection/complete-lookbook/
Pick up your favorite !
Our jewelry is presented in the following order : Yellow & Turquoise, Midnight Blue , Pink & Green, Red & Blue . A pouch will be offered with your jewelry.
Seed beads + brass with gold finishing.
Seed beads + brass with gold finishing. Width : 3cm.
3 parts bracelet
Seed beads + brass with gold finishing. Width : 3cm.
You can choose whether you prefer to wear it short or long. Adjustable size. Seed beads + brass with gold finishing.
Seed beads + brass with gold finishing. Width : 5cm.
We hope you like our collection :)
What are the funds for?
The designing phase is done and our first prototypes are finished. Our products are now ready to order. In order to launch the brand, we need your support ! With 200 pre-orders, we will be able to fund the fabrication of the products and the creation of our e-shop. We will give a part of the sum raised to an association engaged in concrete actions in South Africa.
If we reach our target, we will spend the money this way:
If -let’s be optimistic !- we go beyond our target, we will be able to design and craft new products and a whole new collection ! And that would be amazing for us and our crafters !
About the project owner
Amahlé is a story made of travels and beautiful people met on the road.
Hi, we are Carole and Chloé !
Chloé is a passionate traveler and a fan of handicraft. She discovered South Africa in 2010 thanks to an academic exchange with the university of the Witwatersrand (Johannesburg) and she fell in love with Southern Africa.
We met in 2011 and worked 4 years as strategy and management consultants for a consulting firm with a strong entrepreneurial spirit. We are close friends and we share a passion for travelling, fashion and traditional handicraft.
In 2015, we decided that we would work with African crafters in order to create a brand that will merge ethics and style.
In October 2015, we travelled through South Africa during one month. We meet lot of crafters and organizations. We found two associations in the KwaZulu-Natal region. We started to work together. The crafters made the first jewels and soon Amahlé was born… You can help us make it grow !
They are several ways to follow our story:
- Our website: www.amahle.fr
- Our Facebook page: http://www.facebook.com/amahleparis/
- Instagram : http://www.instagram.com/amahle_paris/
- Pinterest : http://fr.pinterest.com/amahle_paris/
Let’s keep in touch !
We want to thank all the people who already helped us until now: our parents and family, our great associations and crafters, our dear friends Valentine, Nathalie, Anaïs, Carine, Claudia, Clémence, Dïana, Julie, Isa, Sab, Marianne, Lucile, Simon, Raph, Augustin, Bruno, PM, Romain, Stéphane, Damien, Camille, Justine, our former company Kea & Partners, our entrepreneur mates Lucille, Ingrid, our partner Delta Essec, the South African ambassy who has been really helpful, our co-workers at Co-Start and our incubator BGE. THANK YOU !