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Jun 2, 2016 4:06 EDT

TrueRev by Genuiti Software: AUTOMATE YOUR ENTIRE BACK OFFICE! Track deals & customers, automate invoicing those customers, recognize & report revenue and manage your most important contracts, all in one place.

iCrowdNewswire - Jun 2, 2016

TrueRev by Genuiti Software




AUTOMATE YOUR ENTIRE BACK OFFICE!  Track deals & customers, automate invoicing those customers, recognize & report revenue and manage your most important contracts, all in one place.


Back Office Automation is not exactly sexy but it’s a significant problem for today’s businesses.

99 percent of businesses manage their contracts, invoicing, revenue recognition, paying sales people commissions the old-fashioned way: there are no comprehensive solutions today.  Did you know many businesses waste literally tens of thousands of  hours each year doing this?

However accounting and finance processes are managed today, they are time consuming and costly. Think about it: the process used today is out of date.  There is a vast market opportunity to change the way things are done today.

Did we mention that, in just a few short years, all companies will be subject to new revenue recognition rules [ASC 606] that are so complex, many companies are going on a hiring spree just to get ready for them?  One part of the TrueRev solution is focused on ensuring companies can easily use current rules and future rules to correctly recognize revenue.  Problem solved!


TrueRev is designed to be extremely simple to use. With a guided, step-by-step approach, it can handle every aspect of back office function eliminating manual processes such as tracking contracts or invoices or revenue inside ever growing spreadsheets.

With TrueRev, you can manage deals, automate invoicing, recognize and report revenue, and use all that information-at-a-glance to accurately understand where your business has been and where it is headed.  


We know day-to-day frustrations of a scattered and unorganized finance department. TrueRev was created by longtime accounting and finance executives who dealt with this pain firsthand at their numerous clients. That’s why TrueRev was created. There had to be a better way.  There are literally thousands of companies that will benefit.

Stop worrying about trying to understand FASB this or ASC that. With TrueRev, our easy-to-use question and answer guide will get you to the right revenue recognition answers without all the complicated revenue guidance. Now, everyone is an expert.

TrueRev automates invoicing with just a few clicks. Send all of your customer invoices with just the push of a button, and integrate that information with your accounting system. How much time would that save you?

Need a billing schedule? Deferred revenue by customer? Our reporting features help you solve the mysteries lurking in your spreadsheets.

No matter how your salespeople are paid, TrueRev can help you track the commission plan. Deals booked, cash collected, revenue recognized, or any other combination of variables. Plus, your sales team will get full transparency into their commissions (double win!).

No more hunting for that contract or rushing to find the most current version. Now, you can track all your sales contracts, see details at a glance, and include soft copies of contracts as attachments. Even search the entire database to pull anything up in seconds.

It’s a hassle to get data out of one product and into another, especially when those products are such a critical part of your workflow. That’s why we built TrueRev with seamless, robust integration with the things you already use.






We have lined up a number of customer commitments, including paid customers —there are a lot of eager finance people out there who need this solution!—and getting ready for an official beta release within the coming months.


A VP Finance for a number of very successful early stage companies in Silicon Valley, Ali has been advising on accounting and finance for the past fifteen years. In addition to being the Genuiti founder, he’s also a TrueRev user!




Brad is a senior software engineer and architect having already co-founded another start-up. With a keen eye toward object-oriented design and software reuse, he’ll be in charge of everything related to building TrueRev.




Founder & Chairman,  Adaptive (BI software)  

A former CFO, Rob founded Adaptive Insights with a vision to provide modern finance leaders with an easy-to-use SaaS-based solution to manage business performance. Over the course of his career as a successful entrepreneur, he’s raised close to $200 million in equity and debt capital for his companies, and has completed several successful M&A transactions. As a finance veteran and expert in cloud-based initiatives, Rob speaks frequently to finance leaders regarding best practices in planning, forecasting, and analysis.




EITF Board Member,  FASB (USA Accounting body) Co-author, CCH Revenue Recognition Guide

Tony C. Sondhi is the Spring 2012 Henry Kaufman Visiting Professor of Financial History at Yeshiva University in NY. He is currently a member of the Emerging Issues Task Force (EITF) of the Financial Accounting Standards Board (FASB), its Agenda Committee, its 2009 Working Group on EITF 09-3 (SOP 97-2), its 2009 Disclosure Working Group on EITF 08-1, and its 2008 Working Group on EITF 08-1. He is also a member of the Investor Advisory Group of the Public Company Accounting Oversight Board (PCAOB), the Corporate Disclosure Policy Council of the CFA Institute.

Mr. Sondhi is a co-author of the 2006 – 2009 editions of the CCH Revenue Recognition Guide, and The Analysis and Use of Financial Statements, Third Edition, which was a recommended text for the Chartered Financial Analysts (CFA) program.

Contact Information:

Ali Rizvi

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