EXECUTIVE SUMMARY
Mission:
Our mission is to provide safe, quality, innovative foods fordistribution to grocery, food service, convenience stores andinstitutional markets.
Business Description:
USDA food manufacturer, 132 year old company,fully built out automated infrastructure, all product development completed, products in distribution, with final packaging for single serving to C-storesto be completed in 2015. Export distributors in place for growth in2015/2016 to Canada, Mexico and S. Korea.
Company Background:
In continuous operation since 1883, undercurrent ownership since April 200
4. Tafoya’s have added new
product linesin a modern, automated manufacturing facility, implemented e-commerce;wholesale to major grocery stores and food service to expand to newmarkets in Western states in 2015. With loyal customer base and brandrecognition, company is growing nationally and internationally.
Products/Services:
Savory pies, fully cooked, frozen, heat & eat products
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Aussie steak & mushroom, chicken & vegetable, lamb &vegetable pies with microwave technology. Breakfast pies: Canadian bacon & egg, sausage & egg, spinach & feta pies. Flagship product is theScottish beef pie. New protein stick product in final development fortarget launch in 2016. Additional services: Product development, co- packing; grant applications, HACCP, and export consulting.
Technologies:
USDA, FDA fully certified and inspected to produce all meat and vegetable pies, USDA certified forraw/intact meats and poultry; certified for export. We are fully automated to scale production capacity up to 50,000 pies per day. Third party audited. All vendor approvals are in place for wholesale to major grocery stores
.
Markets:
Expansion to Nevada, Arizona, Idaho, Texas and California Walmart stores in 2015/ 2016. In Utah
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Walmart, WinC
o, Target, Associated Foods, Smith’s/Kroger’s.
Walmart scheduled for breakfast pie line on nationallevel Sept 2015
, Sam’s Club in 9 Utah stores.
First export shipment of all products for food service to Canada 2014.Samples shipment to S. Korea and Mexico completed 2014. Purchase order pending for major Mexico distributor,awaiting import label approval. Single serving package targets convienence stores, vending markets.
Distribution Channels:
Member WUSATA Branded program for matching marketing funds for exportdistribution. EXIM Bank funded Export Insurance in place for 2015. Invest in growth of social media, e-commerce, grow consumer awareness, education. Trade shows and advertising budget in place. Category
buyers for Walmart, Sam’s Club
and Associated have placed our products in schematic for Direct StoreDelivery (DSD) and Distribution Centers (DC) for Western U.S.
Competition:
Unique hand-held ready to heat & eat pies with microwave sleeve technology. Morrison hasthe only ready to Heat & Eat lamb product on the market. Clean label, approved for Canada which restrictsfor additives, preservatives
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no MSG, Trans Fats. New Protein and Vegetable product can be made forethnic, religious restricted diets (Halal, Kosher) will be export-ready in fall 2016