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May 5, 2016 10:10 AM ET

Archived: WOOF&BREW, A challenger brand in the global pet care market: We have created a new category – drinks for dogs

iCrowdNewswire - May 5, 2016

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A challenger brand in the global pet care market worth US$85bn.


As a challenger brand, Woof and Brew have identified gaps in the pet market, and with the launch of our product ranges we have created a new category – drinks for dogs.

The global market for mineral water and health drinks continues to grow, as we struggle to stay fit and manage our health….but what about the pets we all adore? For most, it’s the tap water we all avoid drinking…or muddy puddles.

That is all about to change as we found more and more owners demand the same healthy food and drink for their pets that they expect for themselves and are prepared to pay a premium for it. It was this insight that prompted us to launch Woof and Brew in 2013.

To our knowledge we are the first to create a range of healthy drinks for dogs, including a herbal tea range, a tonic range and a ready-to-drink infused water. We have also recently launched our dog beer ‘Bottom Sniffer’ which has captured the eyes of retailers and consumers instantly.

Since launch, sales have grown rapidly with high profit potential in a global pet care market worth $85bn.

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         David Walker
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David Walker

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