Velorution is one of London’s leading premium urban cycling retailers. We aim to bring the most innovative and unique urban cycling products from around the world to our customers, the Velorutionaries. We constantly seek to surprise, delight and satisfy our patrons by curating the most superb and select range of urban cycles, apparel and accessories.
Over the last 3 years, we feel that we have thrived at our locations in Great Portland Street and Selfridges and we now want to expand on our success.
Our strategy is simple. We want to open more stores across London and the South-East, increase the circulation of our Velorution magazine, and invest in expanding our online offering so that we can serve both our UK and international customers.