[SHANGHAI] Online video network Yooya has so far achieved over four billion lifetime views, with more than 2.75 billion added in the last seven months.
“Yooya viewership continues to grow at an astounding rate,” says Yooya CEO Rick Myers. “This growth reflects the exploding popularity and enormous power of online video in China, but more importantly for rights owners and advertisers, it means that finally there is a viable managed platform on which to build better monetization and more effective video-based advertising.”
Currently with over 250 million network views on average per month, Yooya predicts it will hit more than 800 million video views per month before the end of 2016, representing month-on-month growth of 40%.
In a related development, Yooya has signed five new video rights owners as content partners, helping to further fill China’s voracious appetite for online entertainment; and is confident of attracting even more content partners to its online video network.
The new content partners are: Automobile Onion Rings, Baozou Automobile, gourmet channel Kitchen Pose, Shuang Music, and comedy channel Amikun, who between them accrued over 200 million lifetime views.
“China already has more than three times the number of online video consumers than the United States,” adds Mr Myers.
Yooya’s platform is great news for brands and advertising agencies, in particular, who now have a single point of content for reaching millions of video consumers across all major video platforms in China, given that Yooya’s network unites content creators, online video platforms, and advertisers.
Yooya is one of China’s fastest growing online video networks and provides comprehensive content distribution, rights management, and video-based advertising solutions.
Yooya’s one-stop, technology-driven approach to online video in China delivers broader distribution, better data & analytics, superior monetization, and more effective video advertising solutions to the company’s clients.