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Apr 27, 2016 3:00 PM ET

Archived: Media Alert: “Diving Deeper to Get to Know Your Audience” Free Webinar for Marketers

iCrowdNewswire - Apr 27, 2016

WHAT: CommPro.biz — a B2B digital community serving the public relations/investor relations, marketing, advertising and corporate communications industries—will offer a free webinar on understanding your audience on Thursday, April 28 at 1 p.m. The webinar will feature email experts and executives from Horizon Marketing Group: Monica Kozak, Chief Strategy Officer, Jeff Mard, Vice President and Account Director, Alyssa Obin, Senior Project Manager, and Wendy Burnham, Digital Products Group Manager.

WHEN: 1 p.m. ET, Thursday, April 28, 2016

WHERE: Register Here or visit:


MEDIA: Media are welcome to attend.

ABOUT: Gone are the days of sending the same basic email to your entire database and receiving a high return on investment. In order to have a successful email campaign you need to dive deeper to provide a personalized journey to your audience. In this webinar, Horizon Marketing Group’s email experts and executives will discuss the significance of personalization while sharing email examples from their platform, Peer360. Attendees will learn the importance of:

*Knowing who is reading your emails and where they are reading them
*Personalizing your emails with data you have already collected
*Determining what is important to audience
*Obtaining valuable data on your audience through the use of forms and surveys
*Designing relevant emails for your audience through personalization
*Growing your database through your audience
*Continuing to grow with your database

Don’t miss this chance to learn how to maximize your email efficiency and profitability by getting to know your audience.

Contact Information:

Fay Shapiro, Publisher, e: fays@commpro.biz

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