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Apr 25, 2016 8:33 AM ET

Archived: Tengri Noble Yarn Technology – a quintessentially British brand immersed in global heritage: British luxury men’s knitwear company for the discerning and conscientious

iCrowdNewswire - Apr 25, 2016

Tengri Noble Yarn Technology

Tengri Noble Yarn Technology

Tengri is a British luxury men’s knitwear company for the discerning and conscientious. Nancy and the team are focusing on building an ethical brand within the £12.9 billion menswear market that supports the preservation of Mongolia’s nomadic heritage.


  • Award-winning team for fashion, design and sustainable business
  • Growing menswear market was worth £12.9 billion in 2013
  • Nancy has been nominated for an AWA Entrepreneur Award
  • Promotes nomadic culture, wildlife and environmental conservation


The idea


Tengri creates sustainable luxury men’s knitwear and yarns from Khangai Noble Yarns – Mongolian yak fibres that are as soft as cashmere, which we believe to be warmer than merino wool, breathable and hypoallergenic. We produce exclusive products designed in London and made with Khangai yak yarns, made with our British noble yarn technology. We combine quality craftsmanship, British design and technological innovation, operating with 100 percent transparent supply-chain provenance. Tengri was founded in 2014 by Nancy Johnston, after living with nomadic herder families. She witnessed the threat posed by rapid industrialisation and land degradation to their traditional way of life, wild animals and the landscape.

Nancy saw how the Khangai yak – an indigenous wild species found in the Khangai Mountains of western Mongolia – support biodiversity and help to prevent land desertification by allowing plant species and wildlife to regenerate and thrive. Our ambition is to sell Tengri Noble Yarns B2B to luxury lifestyle brands and design and manufacture our own range of Tengri branded fashion, selling direct to customers who seek design-led products with premium noble fibres and the highest level of craftsmanship for the menswear market worth nearly £13 billion in 2013. We believe we offer sustainable alternatives to the cashmere market currently at threat from climate change.

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