DOROTHY & THEODORE
Superbly positioned to become a leading provider of personalised, high quality, family-related gifts
|Dorothy & Theodore is superbly positioned to become a leading provider of personalised, high quality, family-related products and gifts. www.dorothyandtheodore.com is an online platform which enables independent sellers to market their high end baby and family related products. We charge sellers an annual fee and commission on every sale. Based on a proven business model, and driven by a very strong team (which includes advisory support from Julien Callede (COO and co-founder of made.com and Sarah Lawrence (head of e-commerce for Dunelem) we see major growth opportunities once we have brought our core business to market more widely. Latest update : £15,000 of the £50,000 target pledged.|
PRODUCTS & SERVICES
Dorothy & Theodore is a multi-vendor e-commerce platform that enables independent sellers to market their high end baby and family related products and gifts. Based on the proven Not On The High Street model, we have two primary revenue streams; we charge our sellers an annual fee to include their products on the site and we take a 24% commission on all sales
to both individual customers and our corporate clients.
We currently have over 51,000 likes on our Facebook page and a consistent track record of outstanding customer service.
There is currently no company focused purely on the affluent mum market which has the sustainability, branding and basis to to be able to meet this substantial market. As the trend for hand crafted and personalised goods continues to rise, independent companies cannot offer the breadth of choice that we do and larger companies are not focused on meeting individual needs. Run by mums for mums, we are clear about who our target market is, and what products and shopping experience they want. We have a clear, relevant brand and are 100% focused on ensuring that we meet and exceed the demands of this highly lucrative industry – the baby shower element alone being worth in excess of £220m pa.
We have two primary revenue sources. Sellers pay to join us and thereafter annually. We have three fee levels, £200, £100 and £50 – the price of the products that a seller offers on our site determines which fee level is applicable. Additionally, we charge commission on every sale at a rate of 24%. There is also the potential for future revenue form marketing from relevant companies on our blog – current clients of which include Marks & Spencers but this currently low level due to focus being elsewhere.
We anticipate that investors will look to exit in 208/19 either by way of management buy out or as a result of Series A funding from a VC. We have already have conversations with a VC who may be interested in becoming involved in the future when the business is more established and we would therefore envisage that exit will be facilitated at such time if not before