In 2004, Urvi Tejani introduced a line of gorgeous, unique, high-quality costume jewelry, thereby changing the bridal accessories industry forever. Previously, brides were forced to choose: pay an arm and a leg for high couture jewelry, or sacrifice style and quality for the pieces they could afford. Tejani translates to “brightness” and “sparkle” in Hindi — fitting descriptors for the stunning earrings, necklaces and bangles that have become a favorite for brides nationwide.
In the last decade, Urvi succeeded in building Tejani into a $2M business out of nothing but her keen eye and an unwavering passion to provide her clients unmatched quality, style, and service. Now that we have successfully dominated the bridal jewelry market, we’re poised to refocus the Tejani brand on our best-selling product category: our sizable bangles.
The Tejani brand revolutionized bridal jewelry, providing beautiful customizable accessories to all brides — a luxury that was previously out of reach to anyone but the wealthy. With a decade of experience under our belts and an intimate understanding of the needs and desires of our clientele, we are now prepared to pivot our brand to focus primarily on our most innovative and beloved product: sizable bangles.
Ask any woman, and she’ll tell you how hard it is to find a bangle that fits. Bangles are different from bracelets in that they are an unending circle, meaning they are sold “one size fits all” — a clearly impossible task when you consider the wide range of wrist sizes out there. And yet bangles continue to be one of the most popular bracelet styles, for their glamour, elegance, and bohemian charm.
Tejani Bangle Bar is the only jewelry line on the market providing a wide range of sizable bangles. Choose from seven sizes (XXXS – XL), and complete your look with our stacked bracelets, statement cuffs or classic pave bangles.
Tejani has long been a favorite for weddings, proms and other special occasions, renowned for our carefully crafted mix of authentic ethnic heritage and bold modern flair. The result? Stunning pieces that complete your bridal ensemble, transform your workwear into the perfect date outfit, and elevate your day-to-day wardrobe from drab to glam.
Over the last decade, Tejani has achieved some incredible milestones.
– Tejani is featured in an average of 20 magazine editorials each year
– Our jewelry has been featured on multiple magazine covers
– In 2009 we earned a coveted spot on the O List in Oprah Magazine
– Tejani has won two prestigious industry awards: Wedding Wire’s Bride Choice Award (2012) and The Knot Best of Weddings (2013)
– Opened a flagship store in Manhattan to meet growing demand for our product line, previously available only through ecommerce
– Our Facebook page has over 5K likes, and we have over 1.4K Twitter followers
Urvi Tejani founded Tejani in 2004, filling a void in the market with her timeless, stunning designs. She melded her Indian heritage and honed NYC fashion sense to create a line of jewelry that is in turns classic, modern, vintage, glam — satisfying the sartorial needs of women of all walks of life.
Before founding Tejani, Urvi worked as a stylist at Vera Wang, a personal shopper at Bloomingdale’s, and as Director of Wholesale Sales at Nicole Miller. She earned her BA in Fashion Merchandising and Buying from the Laboratory Institute of Merchandising.