Can your printer do this?
We didn’t think so. LifePrint is the Instagram of physical photos. We’re the most scalable, most sustainable photo printing and sharing system in the world. UsingAugmented Reality to add a little magic and a socially connected print network to create scalability, we’re truly bringing photographs into the new millennium.
Our Printer and App puts our competitors to shame and we absolutely crush them on feature to feature comparisons. Our defensibility goes well beyond our IP, and with a superior product and team, we will own this space.
For years hardware products have been considered a third rail by investors. Yet recently, ‘connected hardware’ and ‘ecosystem hardware’ (like NEST and Oculus) have transcended the dubious implications of the hardware label to clearly provide a bigger vision than just ‘the box’. LifePrint is one of these companies.
Created by a team that includes serial entrepreneurs and a previous Director at Kodak Research Labs, LifePrint has a solid foundation.
Following up massively successful Pre-Order campaign in which we raised just shy of a quarter million dollars (Over 600% of goal) , we’re pushing the envelope even further with LifePrint. With multiple recurring revenue streams and significant potential for vertical market penetration, LifePrint is much more than just a printer.
This is the new world of photos.
This is LifePrint.
Here’s the problem: There is literally no platform in existence that makes it easy to print and share physical photos as easily or as scalablly as we share digital ones.Over 4 billion photos are shared globally on social media every day. That’s over a trillion a year. People clearly love to share photos with their friends, family, and fans. And yet no good solution exists to take that digital experience into the physical world.
Now admittedly, there’s lot of ways to print photos today, we’ve tried all of them. They’re terrible. Photo printers are a nightmare to setup and use for mobile printing, online ordering services take too long and require too large of orders, and in store printing takes up an afternoon of time I don’t have. And forget about sharing those photos across any kind of distance. It’s either mail it or hand deliver.
LifePrint changes that.
No other printer solution in the world has this kind of scalability — This kind of socialness. Not only does it make for a much richer business model, but it’s also a great feature for consumers who can now easily share and receive photos from their friends, family, and favorite celebs all over the world. Having a real photo come out of your printer, watching at it come to life with Augmented Reality, and then hanging it on your wall is a much richer connection with that memory than just clicking ‘like’ on a screen.
All your photos and videos in one place! We also directly integrate with YouTube, Vine, Instagram, GoPro, Twitter, FaceBook, & more so you have super easy access to any content you want to print.
Who Wants to Print Photos Anyways?
The market for photo printing is absolutely massive with existing demand ripe for the taking due to lack of innovation in the space and latent demand just waiting to be roused by a new, exciting product.
- Photo printing is a $5 billion market in the US alone ($2 billion in store, $3 billion online)
- 1.75 billion smartphones in the world today storing over 150 billion photos at any given time
- 4 billion photos shared on all social media every day in (just in the US). That’s over1 trillion a year!
- Hottest selling tech items at Urban Outfitters for Christmas 2014 was Polaroid film and Vinyl records.
- We’re told LG sells a10,000 2×3 photo printers a month in Korea. (Our product outperforms theirs in almost every way)
- In a 2015 survey of 1,250 US Smartphone users, 27% of said they have printed a photo from their phones in the past and intend to do it again in the future. 23% said they have never printed a photo from their smartphone “But plan to do so in the future”. 16% said “they didn’t even realize they could print photos from their smartphones, but would like to”. The Largest group of people that say they “don’t print now, but would like to in the future” is under 25 years old
So with over 1 trillion photos shared on social media every year, even if we capture .01% of that market to convert to photo printing, just 1 in 10,000 photos, that means we’ll be printing 100 million photos a year, and making margin on every, single one.
Older generations love printing photos because they miss the experience of holding the photograph in your hands. Younger generations love printing even more because they never had that experience in the first place. All the data we’ve seen proves this out.
All these revolutionary features have not gone unnoticed. With a fully functional prototype of our iOS app, social cloud service, and printer hardware in hand, we’ve pre-sold roughly 2,000 units to excited customers.
It’s not just users that have taken notice, though, but big brands too.
We have major US retailer interest from Apple, Best Buy, Amazon, Urban Outfitters, College Bookstore channels and Brookstone. Internationally, we have great interest from distributors in Europe, China, Japan, Australia, Korea, and the Philippines. Our team already has tight relationships with these retailers worldwide.
We’re already developing partnerships with OMD and Redbox to share our solution as part of their marketing and PR campaigns. We offer them metrics on campaigns using augmented reality solutions. And we’re in discussions with AirBNB about doing promotions within their community as well.
We’ve won a few awards too, including the prestigious CES Envisioneering Award and Mashable’s Best of CES. We were even 1 of 6 companies (out of 70) who won the Expert Dojo Investor Pitch Festival.
Lastly, we’ve gotten great press coverage from the likes of Techcrunch, Wired, Digital Trends, Popsugar, Vice, and many more.
Logistically, we have two established supply chains in Asia, the most prominent is Foxconn. Foxconn can easily scale to meet all our market needs.
Our system approach to social sharing of photos have been patent protected as well.
So, while that’s all great, and we’re really proud of our achievements thus far, we have a lot of work still left to do. Our plan for the next 12 months:
LifePrint is the world’s first GoPro printer. Our printer will communicate with your GoPro to pull all your photos and videos so you can view them in the LifePrint app. From there, you can edit, share, add an augmented reality experience and print to your heart’s desire. No more porting them over to other devices!
LifePrint is also the world’s first Apple Live Photos printer. As all you iPhone 6s-owners out there already know, Apple Live Photos are pretty cool, but there’s not much you can do with them. Can’t Instagram them as videos, can’t print them (with a traditional printer). Pretty limited to say the least. Now you can print Apple live photos, and anyone can experience them through our augmented reality feature.
LifePrint is the first company in the world to allow you to actually make use of your Live Photos.
This video says it all:
As you saw from the video above, GIFs, Vines, and videos come to life with LifePrint — we call them Hyperphotos. Printed photos will never be the same. With the real life augmented reality component of the app, your printed videos, Vines, and Live Photos come to life right before your eyes. See a picture actually move, Harry Potter style.
How can LifePrint take your relationship to a whole new level?
This is how:
Not only does this show the potential for playing fun pranks on your friends, but it also shows the socialness and scalability of our network.
So we have an app, printers, and a cloud network. How does LifePrint scale? Firstly, LifePrint scales through acquiring a large user base and then printing lots of photos to lots of printers around the world. Secondly, LifePrint scales through vertical partnerships with advertisers and marketing partners to support them with Augmented Reality ad campaigns.
But how do we acquire users?
Customer Acquisition Strategy:
1) Retail – We will be placed in major retail chains throughout the US and globally with a KILLER display to let our customers know what we do and why we’re better. (We already have interest from Brookstone, Best Buy, Urban Outfitters, College Bookstore Chains, and more).
Cost of Acquisition: The cost of this is simply retail margin.
2) Social Influencer – Since we’re a social network, we will drive influencers to our platform to share their content with their fans. Giving influencers royalties for sharing exclusive content through our network will help drive fans to LifePrint. (Already have interest from Collab, Influential, and others).
Cost of Acquisition: The cost of this is a small royalty per print on our network.
3) Viralness – We’re a social network after all, we have viralness built right into our product so it’s very easy to talk about LifePrint via word of mouth.
Cost of Acquisition: The cost of this is free.
Once the user base is built, engaging with advertising and marketing partners will be easy. Like with Instagram and FaceBook, their first steps were to build a really engaging platform for people to use on a regular basis. Once the platform was built and users acquired, advertising became their main source of revenue. LifePrint will operate on a similar model.
We’ll offer a great value within our Printer and App social network and then ultimately leverage that network for non-invasive, tailored advertising that won’t significantly interfere with the customer’s experience.
No other print company in the world has this kind of long term vision, that’s what makes us a ‘company’, not just a ‘product’.
Tim worked at Hewlett Packard, Creative Labs, and numerous Silicon Valley startups in the accessories market. He owns Channel Pacific, a sales and marketing firm that has brought over 75 tech startups to market over 10 years.
Robert has a strong background in product development and loves building great product lines that destroy competitors. A huge lover of photographs and old Polaroid photos, Robert developed the concept of LifePrint to be a better way to combine the digital and analog imaging worlds. He previously worked at Belkin where he oversaw iPhone and iPad softgoods and drove growth in his P&L from $150 million to $250 million in 18 months by attacking competitors and focusing on features most important to customers.
Pat previously ran a 100 person R&D team at Kodak developing automated enhancement and correction algorithm platforms and architecting innovative imaging systems.
Craig is CCO of Anchorfree and provides guidance in investment, M&A, marketing, and social.
Mark was previously the CTO of Kodak Consumer Output business and has a strong understanding of imaging and complex systems.
Duane was previously involved in developing Ofoto image sharing service.
Steve was the inventor of the digital still camera and played a key role in the development of thermal printing technologies.
Tom is an expert in Color Science and co-author of Digital Color Management: Encoding Systems.