Alchemi Labs Partners with Dovetail Promotion Partners to Offer Brands Innovative Reflective Sun Hats - iCrowdNewswire

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Feb 18, 2016 5:30 PM ET

Alchemi Labs Partners with Dovetail Promotion Partners to Offer Brands Innovative Reflective Sun Hats

iCrowdNewswire - Feb 18, 2016


Scottsdale, AZ – Alchemi Labs today announced it has signed an agreement to be a strategic partner of Dovetail Promotion Partners. The new relationship offers brands and companies a resource for ordering branded Alchemi sun hats.


Andy Birutis, CEO of Alchemi Labs commented on the partnership, “Alchemi Labs is excited to be working with Dovetail, one of the premier marketing and promotion companies in the country. Vicki Carlew, the CEO, possesses an uncanny ability to match brands in a way that brings value to everyone involved.


“When we saw the Alchemi sun hats, we saw a high-end product worthy of being part of the promotions our clients love,” said Vicki Carlew, Dovetail’s owner and CEO. Dovetail specializes in pairing brands for cross-promotions and joint marketing.


Alchemi Sun Hats are all about keeping people cool, comfortable and protected. The innovative reflective hats use a radiant barrier in order to block up to 99.8% of skin-damaging UV rays.


“We believe our core client base of wines, beers, spirits and consumer brands will see the fit, and we’re excited to be a part of making this fantastic, healthy product available to like-minded brands,” Carlew continued. “If it is done in the sun — whether it’s wine on the patio, beer on the bass boat, or hiking the Himalayas — we expect Alchemi sun hats to be a great match.”


Future marketing campaigns may include Alchemi sun hats as promotional and corporate giveaways, sweepstakes prizes, event and marketing use and other non-retail uses.


“At Dovetail, our focus is always on making the right match,” Carlew said. “Alchemi sun hats can be matched within anything done in the sun. Who could ask for a more flexible, healthy partner?




Alchemi Labs is an “Apparel Technology” company committed to the creation of innovative, high performance products for outdoor enthusiasts. They are all about making products that people will love utilizing science, technology, and perhaps a little magic. The founders of Alchemi Labs are all highly experienced and passionate consumer products professionals. Learn more at and connect with Alchemi at Facebook or Twitter.





Dovetail is a boutique marketing company specializing in putting brands together for joint programs — it’s like® for your brand. Brands come to Dovetail to find partners for cross-merchandising programs, tie-in partnerships, and promotions enhanced with shared advertising, reciprocal social media and branded materials. Learn more at our website, and stay connected with us on Facebook or LinkedIn.

Contact Information:

Scott Kelly, 480-206-3435, [email protected]

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