- Digital media users on average spend more hours online than they sleep, but only 50% believe it improves quality of life
- Majority of users still not ready to pay for premium entertainment (34%) or for exclusive or educational content (21%)
- Of worldwide respondents, 72% consider that it is important that media and entertainment companies actively support corporate transparency on personal data management, usage and control
- Five thousand digital media users from Brazil, China, Germany, South Africa and the United States were consulted for the Shaping the Future Implications of Digital Media for Societyreport of the World Economic Forum
- Read the full report for more insights here.
Davos-Klosters, Switzerland, 20 January 2016 – Even as digital media users spend more time online than they sleep, every second user thinks it has improved their quality of life, according to over 5,000 digital media users from Brazil, China, Germany, South Africa and the United States. Paradoxically, digital users are not inclined to pay for premium (34%), or exclusive or educational content (21%). But they almost universally expect media and entertainment companies to protect their personal data (72%).
The World Economic Forum’s Shaping the Future Implications of Digital Media for Society survey uncovered emerging behaviour patterns among users linked to an individual’s impression of the impact of digital media on their own life, social interaction, civic participation, work, personal empowerment and learning and its subsequent impact on the media, entertainment and information industries. This survey was complemented by the Forum’s Impact of Digital Content Opportunities and Risks of Creating and Sharing Information Online white paper which analysed the current and future impact of social media platforms on society. As platforms continue to grow, key issues such as ethics and privacy outlined in the paper will have an ever expanding impact on our society
For the full press release and supporting documents please visit: http://wef.ch/nram1616
Contact Information:
Alem Tedeneke, Media Specialist, Tel.: +1 646 204 9191, Email: alem.tedeneke@weforum.org