Your investment opportunity
Sofie Bly’s business represents a rare investment opportunity in an established fashion brand that may grow significantly in value. You are offered to participate in our journey and make the world a little more beautiful and to have the possibility to earn some money while doing that. Our sales forecast is projected to grow 16 times during a time span of 5 years. Due to our well planned pricing strategy, we show a gross profit margin at 40%. We expect to break even at 2018.
You will find more details on our business in our Business Plan and in our Financial Numbers.
Fashion—a $2.5 trillion sector—is the second most polluting industry on earth, right behind oil. The global market for footwear is projected to reach US$371.8 billion by 2020, driven by new design trends and rising discretionary spending among the expanding base of middle class population.
Consumers around the globe are more informed than ever about the environmental problems concerning the fashion industry and a recent trend in the fashion world is the emergence of sustainable fashion. According to a survey recently made by the European Union 72% of all women prefer a ”green” alternative when shopping. With consumers emerging as a powerful force in voluntary environmental stewardship, eco-friendly footwear is growing in popularity.
Sofie Bly wants to be a pioneer within sustainable fashion combining a unique design technique, innovative materials, outstanding quality and overall strong values. We want to lead women towards conscious consumerism and give them the possibility to look amazing without compromising. We will give the consumer the possibility to increase the value of consumption through an active choice and engagement while buying an amazing pair of designer shoes.
At Sofie Bly we believe that we have a responsibility to help protect the environment. We believe in quality before quantity and in innovation and new technologies as our guide into the future. We know that our design is as important as the materials we choose. We view sustainable design as a process of continuous improvement and we believe that sustainability is about improving the world around us; creating opportunities; and leaving a legacy for our children. We know that all of us have the power to effect social and environmental change and we will always work towards a better future exercizing influence on both producers and consumers.
The designer Sofie Bly has recently won the price “Designer of the Year” and the brand has also been nominated to several other prestigous awards.
Proved Market Demand
Sofie Bly is a favorite amongst Swedish celebrities and even the Swedish princess Sofia Kristina Bernadotte was recently spotted wearing a pair. Se artikel i Expressen här:
About The Designer
Sofie Bly is a Swedish designer with strong ties to Italy. She graduated with her master’s degree in fashion design in Florence, Italy 1999 and has since then worked her way up in the fashion industry. Sofie Bly loves our world, and after 13 years in Italy and 3 years in Denmark, Sofie is back in Sweden to materialize her dream, creating a brand where fashion, style and design go hand in hand with sustainability and social issues. With reference to Sofie Blys years in Italy the DNA of her shoes are built upon elegance and femininity. Sofie Blys shoes are unique yet recognizable thanks to the unique design-technique with circles witch ads a geometrical edge to her collections. Playful in shapes but also in shades, her timeless pumps and chic sandals are often multi-colored and never banal. Her collections are strong, fashionable and eco-chic and fulfills the desire of a woman that wants to look great, but also feel good about herself and the choices she makes in life.
For Sofie Bly enviroment, tradition of manufactoring and humanitarian issues are of great importance. Our productions lies in Italy, Portugal and Spain the premium countries of masterfull craftsmanship within shoemaking. Our manufacturing process is all about highly skilled techniques and skilled workers with the tradition of shoemaking running through their veins.
Leather shoes are all made out of vegetable tanned leather treated with vegetable substances that are biodegradable. Many of the substances used during the tanning process are recovered, recycled reused in different fields. Vegetable-tanned leather does not contain any toxic substance such as azo-dyes, nickel, PCP or chrome. .
To satisfy an ever growing demand of animal-friendly vegan products Sofie Bly has added a vegan part to the collection. With smart materials such as bambu, organic- cotton and biologically degradable, technological leather Sofie Bly takes a step into the future. By buying our vegan shoes our customers can take a stand against cruelty and prevent the exploitation of animals. With the increasing demand for sustainability, technology has made great progress and the materials of today have greatly improved. Sofie Bly only uses materials containing natural fibers, that are biodegradable, just as durable and as comfortable to wear as leather.