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Nov 28, 2015 1:37 EST

Creative AppleWatch Straps for Creative People: We bring you 3 true design and function oriented strap collections for your beloved AppleWatch

iCrowdNewswire - Nov 28, 2015

Creative AppleWatch Straps for Creative People

Brands have a different understanding in true product design.

 

So do we.

With the recent launch of the long awaited Apple Watch we have discovered a big improvement potential for the existing Apple leather straps. This fact motivated us, as traditional leather strap manufacturer, to launch a brand new, both design and function oriented strap range for the beloved AppleWatch product range.

With your support we want to launch following 3 great strap collections perfectly matching your beloved AppleWatch.

Why you should love our products:

 
  • 3 Collections with more than 20 different straps
  • 3 Different End Piece and Buckle Designs
  • 3 Innovative Materials in multiple colors
  • All straps available for both 38mm and 42mm AppleWatch
  • All straps perfectly matching all AppleWatch Collections

And here we jump into the collection details:

Strap Collection 1 – “Think different”

 
Mood board as creative base for our "Think different" collection 
Mood board as creative base for our “Think different” collection
"Think Different" Collection in development phase 
“Think Different” Collection in development phase

The “Think Different” collection is self explaining. This is our “think out of the box” collection and it is very different than any other Apple Strap on the market.

We have re-created the famous Nato “Zulu” strap design and hat it successfully transformed into a two piece long and short part strap allowing the AppleWatch to run on full capacity by keeping the watch back free. This collection is meant for the creative Apple users. Same as we are.

Special high performance textiles, special color combos and high quality 316L surgical stainless loops combined with two custom designed stainless steel end piece sliders and finalized with a handcrafted vertical brushed stainless steel buckle.

The "Think Different" End Piece Slider Sketch 
The “Think Different” End Piece Slider Sketch
"Think Different" Collection custom end piece design and solid metal loops 
“Think Different” Collection custom end piece design and solid metal loops
"Think Different" special buckle design with high quality solid stainless steel loops 
“Think Different” special buckle design with high quality solid stainless steel loops

From plain black, over a great khaki to a lovely striped grey. The collection comes in total 7 colors. 

"Think Different" Strap Collection. Total 7 color combos. 
“Think Different” Strap Collection. Total 7 color combos.
Action Picture of a "Think different" Strap newly married to the AppleWatch 
Action Picture of a “Think different” Strap newly married to the AppleWatch

 

Strap Collection 2 – “Back to the Future”

Mood Board as base for the "Back to the Future" Collection 
Mood Board as base for the “Back to the Future” Collection

The “Back to the Future” collection will contain total 12 strap models in a lovely color selection attracting both gent and ladies.

"Back to the Future" Creative Studio 
“Back to the Future” Creative Studio

Each strap of the “back to the future” collection is crafted by hand using only top quality calf leather from Tuscany in Italy. Besides the leather, 2 high quality, special design oriented, 316L surgical stainless steel end piece sliders and a unique center-bar buckle in vertical brushed hand finishing complete each strap of this collection.

The "Back to the Future" End Piece Slider Sketch 
The “Back to the Future” End Piece Slider Sketch
"Back to the Future" End Piece Slider Design 
“Back to the Future” End Piece Slider Design
"Back to the Future" Stainless Steel Center Bar Buckle Design 
“Back to the Future” Stainless Steel Center Bar Buckle Design

All straps in this collection will be priced in 2016 at USD 88 and arrive in total 12 lovely colors. (to compare, the normal apple leather strap is priced at USD 149)

"Back to the Future" Strap Collection. Total 12 colors. 
“Back to the Future” Strap Collection. Total 12 colors.
Action picture of a "Back to the Future" strap newly married to the AppleWatch 
Action picture of a “Back to the Future” strap newly married to the AppleWatch

Strap Collection 3 – “Craftsmanship”

"Craftmanship" Mood Board as collection inspiration 
“Craftmanship” Mood Board as collection inspiration

The third and last collection is called “Craftsmanship”. As the word is describing, here we put all our passion and strap experience in one single collection. The collection only uses first grade, full vegetal tanned Italian leathers with a nice design oriented thick waxed canvas stitching.

The "Craftsmanship" Collection. Special designed End Piece Slider for our Artisan collection 
The “Craftsmanship” Collection. Special designed End Piece Slider for our Artisan collection

The straps are all 100% handcrafted by experienced traditional artisans.

The "Craftsmanship" Collection. Special designed Buckle for our Artisan collection 
The “Craftsmanship” Collection. Special designed Buckle for our Artisan collection
The "Craftsmanship" Collection brings 6 lovely earthy colors and a thick waxed cotton thread 
The “Craftsmanship” Collection brings 6 lovely earthy colors and a thick waxed cotton thread

All straps in this collection will be priced in 2016 at USD 98. (to compare, the normal apple leather strap is priced at USD 149)

Action Picture of a "Craftsmanship" Strap newly married to the AppleWatch 
Action Picture of a “Craftsmanship” Strap newly married to the AppleWatch

Strap Studio Packaging Concept

Each strap is only a perfect perfect product when it is neatly packed into a nice box to protect it from shipping, storing or just relaxing for its next use.

 So we have not stopped our creativity and continued to design also a great packaging concept. The special designed “Strap Studio” box is made out of 100% recyclable material and owns with its simplicity a great added value to the high quality strap. Each Strap Studio product will be delivered neatly packed in this lovely box.

The "Strap Studio" Packaging Box. A design work from our best creatives 
The “Strap Studio” Packaging Box. A design work from our best creatives

Transparent on top, clean white on the back. The perfect relax and protection spot for your lovely strap. Transparent on top, clean white on the back. The perfect relax and protection spot for your lovely strap.

Contact Information:

Tom Schori

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