Splizzeria – a match made in oven
The concept of Splizzeria was born during a pizza dinner with friends in Lapland when we noticed people are often uncertain about picking the right pizza for the evening and that they like to share slices to try different tastes. Splizzeria was born to solve that problem and has since evolved into a fast casual restaurant chain revolutionizing the way we consume pizza.
Splizzeria aims at becoming a leading fast casual restaurant chain with owned and franchised restaurants first in Finland and then in the European or US markets. The restaurants and menus are based on the fast casual concept: good quality food at affordable prices that meets the needs of a young adult audience with both lunch and dinner options.
The Splizzeria offering gives customers the opportunity to enjoy different combinations of pizza and salad in their meals. The feedback from the market has been encouraging with about 120,000 meals sold in our restaurants since 2014 and excellent customer feedback.
We have built a scalable business model based on an easy production line and a quality dining experience. We have now established three flagship restaurants in Salo, Turku and Helsinki and we are negotiating with six potential franchisees to expand the chain. The company has raised funding from private and public investors such as business angels, banks, Finnvera (a financing company owned by the state of Finland), and Tekes (the Finnish funding agency for innovation) and is currently focusing on achieving profitability of the current locations to further develop and boost the franchising offering.