PRODUCT(S) AND/OR SERVICE(S)
Property TV – the UK’s dedicated property television channel officially launched on Sky 238 in June and can be viewed on any Sky box.
It fills an identified gap in the market to meet the commercial needs of businesses working in and alongside the property industry. We see a clear and recognisable interest in TV programmes that provide information and entertainment on a wide range of issues including buy to let, home improvements, and property-related lifestyles.
Sky (formally known as BskyB) is one of the UK’s most popular paid-TV providers with over 10 million subscribers and counting. Property TV will also be the first independent channel to be showcased on one of the UK’s leading television applications that is already installed on over 14 million devices.
Research indicates that TV remains the most effective way to build a brand, creating a greater positive impact on businesses than other forms of advertising and generating the most profit for businesses pound for pound. A study found that TV advertising gave an average profit return of £1.79 for every £1 invested during the period 2011-14.
Property TV has three main aims: to entertain, inform and educate. This enables us to draw in audiences that love watching property television programmes, around which businesses working in and alongside the industry can advertise.
SUBSTANTIAL ACCOMPLISHMENTS TO DATE
– To our knowledge Property TV is the first to market as a channel of its kind in the UK and can be viewed on any Sky box since 1st June 2015.
– Highest daily viewership is 235,000 adults watching Property TV (source: BARB)
– Several commercial relationships have been established with property-related businesses to appear as sponsors and advertisers on the channel (largest signed deal so far is a 3-month contract worth more than £30k).
– 36 brands placed adverts during June with additional 20 more in July.
– Relationship established to shortly broadcast our channel on the TVCatchup app, with 14 million downloads to date.
– Ongoing relationships with professionals working in and alongside the property community to ensure our education and information content is correct and current.
USE OF PROCEEDS
Property TV is raising funds in order to increase the amount of content aired on the channel and to bolster the marketing budget. To the extent we overfund we will also investigate the production of original pilot programmes for our own ideas.
We would like to reward investments over a certain size with these perks:
£150 – You will receive a TV clapperboard signed by the directors of Property TV with a thank you message.
£250 – Your name on TV! Your name will be placed in a list of credits giving thanks to those who have supported Property TV. This will be aired on Property TV for a month. You will be given the times of broadcast so that you can show your friends and family.
£500 – Your photo on TV! You will have your own dedicated 30s advert. Send us an image of you, a friend or family member and we will put it on TV with a message of your choice.
£1000 – Be on TV! You will be invited to one of Property TV’s studio filming days where you will be able to experience a day on set and we’ll endeavour to get you on screen as an extra.
£2000 – You will receive all of the rewards and have your bespoke 30s advert played out every day for a week, at various times, to make sure all your friends and family will be able to catch it.