TV rating and GRP are the most important data points in the $70 billion TV ad market, but there has been no innovation in two decades. TVision Insights leverages state-of-the-art computer vision technology to collect viewers’ demographics, emotions, actual viewing habits, and content engagement by analyzing data from sensors in the living room. This data is incredibly valuable to advertisers and media planning agencies that have no data to measure their advertisements’ effectiveness once it airs.
Our clients use our data to analyze the effectiveness of their creative in the natural watching environment, and to more effectively plan their media spend. As TV moves to a programmatic platform, the industry as a whole needs more robust data to target audiences, measure effectiveness, price inventory and to support real time bidding. TVision provides all of the data required for programmatic, and it enables agencies, advertisers and publishers to gain deep insights into audience behavior.