About the project
Our project and business idea is very simple. It is branding.
- We do not have to spend a fortune on creating a brand. We have the brand. We have indeed a brand which most people will recognise. The East India Company India Pale Ale Ltd
- We will not take on the headache of manufacturing (brewing). We know already a “major player” who knows about dockets, goods inwards notes, bonding, payroll, HR and health and safety and will brew for us. We mean to take the same course for distribution.
All we have to do is:
- Find a brilliant designer to design and produce for the product irresistable packaging.
- Glean from our backers some leads, people who can solve for us the marketing, sales and distribution issues for the brand so that we get the ale on the shelves. We know a few. The backers we want will know many more.
- Promote the business idea. Get it out there. Give it some PR.
- Find the “seed money” so that we do not have to concentrate so much on the day job.