AddMovement AB: for people who want to get a more mobile and unrestricted life and who want a different vehicle than today's electric wheelchair or scooter - iCrowdNewswire

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Aug 21, 2015 2:00 PM ET

AddMovement AB: for people who want to get a more mobile and unrestricted life and who want a different vehicle than today’s electric wheelchair or scooter

iCrowdNewswire - Aug 21, 2015

AddMovement AB

Designing and producing products for a mobile life

We’ve invented the world-leading mobility seated device “AddSeat” that already has buyers in Norway, Holland, Denmark and Sweden. Help us add new markets i.e. in Canada, USA, Australia plus rest of EU

Swedish Female Innovator of the Year 2014
Swedish Female Innovator of the Year 2014

The problem we are solving

AddSeat is designed for people who want to get a more mobile and unrestricted life and who want a different vehicle than today’s electric wheelchair or scooter. Customers range from those with walking difficulties to people who have a paralysis or injury just below chest level.

The age range is from young to old. This product is aimed now primarily for the private client capable of this significant purchase. During 2016, we will have a Medical CE version which will allow subsidisation by the state healthcare services.

Making accessibility a joy!
Making accessibility a joy!

Our Solution

AddSeat is a stylish and thoughtful technical mobility solution mounted on a Segway. The AddSeat is covered in regular wheelchair upholstery that can be changed with ease. A removable steering column allows the user to move over from another chair fixed or wheelchair without getting caught in the handlebars.

The seat is available in two versions. Fixed height and height adjustable, the latter with its own motor to allow easy height adjustment. The footrest can also be adjusted for personal comfort. The seat is sprung and can be slid backwards in order to get the center of gravity further back and enable a more powerful braking effect.

Market Opportunity

People with disabilities need different types of devices, especially in mechanical and motorised transport.

In Europe, there is a total of 5 million wheelchair users and that includes both manual and powered wheelchairs. More 15% of the EU population have some form of disability.

In Sweden there are approximately 270 000 users of wheelchairs (manual and electric), of which 240 000 are manual wheelchair users and approximately 250,000 people are expected to use the walker (figures from the Swedish Handicapped Institute -Handikappinstitutet and Nysam).

Outside of Sweden, there is already significant experience and market for the Segway product, which has resulted in many inquiries from around the globe from customers and dealers.


Our supply chain and network

AddMovement is a small team working with the best partners we could find. The manufacturer that puts the Segway and AddSeat together has nearly fifty years of experience in the Mobility Market. They are winners of The European Business Award for Environmental & Corporate Sustainability, which fits closely with our core values. They have a purpose built factory, just 15Kms from our HQ in Hackås Sweden, which means we have a “tight” relationship and easy access to the factory. The HQ is based at a modern timber building with access to 10Gb of Internet bandwidth making international sales support much easier. The development team lead by Marit Sundin has now agreed a partnership with Gävle University world leading Robotics experts to work with our product development.

The drive is based on a Segway, regarded as the market leader in Gyro based vehicles. We can provide AddSeats for most models of Segway current and past. The manufacturing of the AddSeat and linking to the Segway unit is done at our factory for the European Market (EU) or via our dealers (Non-EU). With Non-EU Countries, we can reduce import costs where there are duties by final fitting the seat at destination. The dealers we are using have technical competencies for Pre- and Post-Sales (servicing).

In the three years since launch AddSeat has become recognised as a market leader and on a regular basis potential international distributors contact us plus customers looking to buy AddSeat.

Marit visiting the development team
Marit visiting the development team


How the Loan Funds will help AddMovement develop

  • To give stability to cash flow due as new dealers are appointed in different international markets allowing stock levels to expand.
  • To build a stock level that satisfies the various markets, for Europe complete finished units and Non EU e.g. US and Australia AddSeats only.
  • Pre-purchase parts for production. Significant savings can be made if components are bought in batches rather than single units, change from built to order but still maintaining a controlled stock level. (Our manufacturers have professional component buyers giving us a real benefit that we share in reducing manufacturing costs.)
  • Support development of improvements to the product during late 2015 early 2016 whilst cash flow builds from new markets.
  • An investment in events during the autumn of 2015 in Europe e.g. ReahCare in Dusseldorf. – This is where we have met most of our current dealers in Holland, Norway, Denmark and potential dealers in USA & Australia.
  • Build demo machines for events.
Contact Information:

Marit Sundin

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