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Aug 16, 2015 3:27 EDT

Press release vs social media: which is more suitable for crowdfunding?

iCrowdNewswire - Aug 16, 2015

When people talk about spreading the word about crowdfunding campaigns, it’s common place that social media promotion will be pointed as the channel of choice. You have to do a Youtube video, you have to have a Facebook page and promote it and so on. But is that really enough? And what about the good old press release?

When we talk about choosing a channel, we have to talk about numbers. Nowadays, video is considered social media. An appealing video tends to gather a lot of attraction for free if it is appealing enough. You can easily score 10,000+ views. In fact, platforms like Kickstarter and Indiegogo even make it mandatory that you post a video. Videos will also tend to attraction people attention, increasing the chances of success for your product. You should definitely do them even if your platform doesn’t require you to post one. And the channel of choice here is Youtube, the one that’ll probably drive you most views (though you can and should post to other platforms as well).

But you cannot ignore the power of press releases. In fact, you can also boost your video or social media channel by issuing a press release. Many people say that press releases are no longer effective, but that is far from the truth. The industry has changed, adapted to current times and will thrive to make your releases seen in as many channels as possible by as many people as possible. Actually, most good press release companies (like yours truly, iCrowdNewsWire) make use of their own social media channels (or outsourced ones) to help you reach your public.

But there is one particular benefit that using a good press release company will give to your project that you would hardly have by spreading to social media channels: reaching out to influencers.

Press release companies build and maintain email databases containing journalists, bloggers, famous Youtubers, popular Twitter users, powerful Facebook pages and so on. That means that not only you can reach out to the press but you can also reach out to leader channels in social media. If you use a service like that, your press release will be sent to tens of thousands of those professionals, an exposure that could make the difference between success and failure for your project.

In short, you can’t neglect any channel when promoting your crowdfund project. But a press release company can actually make your project take off much easier. Contact iCrowdNewsWire today.

Via iCrowdNewswire
Tags: , Blog
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