D.I.D. Nail Paint is a highly pigmented, eco-friendly nail color collection that achieves full coverage on the nail in 1 – 2 coats. There is no formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, or camphor found in my products. D.I.D. Nail Paint is cruelty free (never tested on animals) and is proudly made in the U.S.A.
D.I.D. Nail Paint is for the nail polish addict, the style conscious teen, the chic creative professional and for those in between who support the nail art movement and loves to see a vibrant self-expression on perfectly painted fingertips without worrying about harsh chemicals.
I created my first collection of 3 colors in 2011, now I have grown my collection to 15 colors along with a ridge filling, UV resisting base coat and a glossy top coat. While my brand has garnered some recognition from press, bloggers, and beauty editors alike, the biggest challenge is having the working capital needed to participate in vending opportunities like pop up shops and trade shows to showcase my brand to buyers and retailers.