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Jul 22, 2015 11:22 AM ET

Archived: Stefanie – Yummy Mummy Cupcakery: Doughnuts that are beautiful, moist, delicious and free of crap – “free of everything but the flavor”

iCrowdNewswire - Jul 22, 2015
Personal Story

I grew up in a middle class suburb. I met my future husband in college. At the time, I was unsure of a career. When I was 21, my partner and I became pregnant. I had my first son at 22. My second at 23. I had my daughter at 26 and my second daughter at 27. Suddenly, I had no advantage. I was filling out paperwork for food stamps and medicaid. I was looking for apartments that would accept a large family and still be affordable all while not ending up in a bad neighborhood.

By the age of 3 I taught my first son how to read. I made my children do scholastic workbooks grades above their level and listen to classical music. I took them to playgroups and to parks. I took them to everything I could that was free. I kept teaching them, opening their mind, putting everything I had into making them smart and happy. I sacrificed everything I had to give my kids everything. I sacrificed myself. I suffered 3 miscarriages. The first one caused severe hemorrhaging and near death. It was a long recovery. Cut to 5 years later and I still deal with the loss. My marriage ended, but thankfully my kids are awesome.

Today, I am a single mom. The economy is different. My resume sucks because I was a mom. Employers want their employees to hit the ground running. I don’t have consistent job history. What I can do is bake. What I can do is bake desserts that are vegan and gluten free. I love it passionately and it’s what I am really good at.

Doughnuts, doughnuts, doughnuts. My style of baking is vegan gluten free street style. I love doughnuts, sweet and salty, I love creating these amazing tasting beautiful works of art. Like my new popcorn cinnamon sugar doughnut drizzled with chocolate. Completely non-GMO, soy free, wheat and gluten free, egg, dairy free, chemical free. Sing, sing, sing it’s a beautiful thing. My dream is that people are lined outside my shop for an amazing unique doughnut that is free of crap.

Business Description

I make doughnuts. Doughnuts that are beautiful, moist, delicious and free of crap. For instance, egg free, dairy free, soy free, wheat and gluten free. One customer said, ‘it’s free of everything but the flavor”. I started the business in 2009 because my husband worked away from home. He was always away and I was home with 4 small children. I needed a hobby. I choose baking vegan at first because my son had food allergies. He had severe allergy to tree nuts. I was also raising food conscious children so, it had to be a healthier version of your average baked good. My cupcake from the box I started with became a scratch version free of dairy and eggs. It took a ton of practice to perfect baking like this.

My biggest challenge has always been start up money. But, I think that is all changing for start ups. People are seeing the value to our economy that start ups bring. Who doesn’t want amazing trendy food in their town? My customers are anyone that loves doughnuts and people that do not consume gluten or are vegan. I have a gluten allergy but not Celiacs. One of my goals is to make it safe for all levels of gluten intolerance, especially Celiacs.

My goals are that I have an amazing spot in town. I hire the most amazing employees and pay them a living wage. People are lined up out the door to buy my non-GMO doughnuts made with organic ingredients. People order a doughnut bar instead of a cake for their wedding. Moms and Dads order my doughnuts instead of buying an over the counter cake at the local grocery store that is full of blue dye and words you cannot pronounce. I am most proud that I have created this amazing business, stayed true to me, and never gave up.

What is the purpose of this loan?

A $5,000 loan will help me purchase the following to grow my business:
$435 Mixer
$1000 Pre-owned commercial freezer
$150 pre-owned 3 bay sink
$76 500 doughnut boxes
$725 Bulk Ingredients
$299 Food Processor
$175 pre-owned bakers rack
$30 1000 kraft paper sandwich bags
$38 Deco Metal Cake Stand
$25 4 Tier Stacked Square Cake Stand
$40 Smart Baker 3 Tier Stand
$60 4 mini doughnut pans
$120 5 regular doughnut pans commercial grade
$ 1827 Rent, Security, Upgrades for Small Commercial Kitchen Space

Contact Information:


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