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Jul 10, 2015 4:17 EDT

Developing skills on strategy formation: A student driven initative, taking the learning experience beyond the classroom and into the world

iCrowdNewswire - Jul 10, 2015

Developing skills on strategy formation

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Where did it start?


Following a strategy course abroad is purely a student initiative and aims at connecting the education program of Hotelschool The Hague with the industry. It started last year as a pilot and was undertaken again by a group of students. With this website we would like to introduce the team and explain our initiative.

Who are we?

We are a dynamic, passionate and team of outstanding international students at Hotelschool The Hague who are looking for a new challenge. We have found this challenge in following a strategic course in Miami! Being abroad in a new environment and working with a real life case company will require us to think on a higher level and challenge us throughout the process. Our vision is to shape the future by recognizing, rewarding and fueling hospitality excellence. Our goal is to provide students with an inspiring and motivating course in which they can excel at their talents & lead by example.

Stuart Feigenbaum, Lecturer in strategic development 

“Taking these students abroad to work at an executive level, directly with the execution of a world class organization creates one of the most memorable experiences of their lives. Additionally this course helps them realize their potential and shows to them and all others how good they really are.

They impress and inspire me, Please give them your support.”



My name is Julia van Loo I am 22 years old, I was born and raised in the Netherlands. Hotelschool taught me to be a competitive and opportunity minded person. Going abroad and working for a real life company will help me to put in practice what I learned. 


My name is Jesse Jukema, a 19-year old Dutchman, who is striving for global changes in the way we do business. With my open and enthusiastic approach to uncertainty, I am ready to deal with the ‘grey areas’ of change and be able to create the ‘new’. 


Hi everyone! My name is Emma van den Ende and I am 22 years old. Hotelschool The Hague was the best choice I could have made. I learned many new things, also about myself. I strive to take all chances and opportunities to develop myself and explore all options regarding my future career.


My name is Susanna van Uffelen, I am a motivated and active student at Hotelschool The Hague. I always strive to be the best possible version of myself and I believe this opportunity we receive by joining SDV Abroad will help me to become this version and develop the right skills.


My name is Elske den Bode, 20 years ago I was born in Utrecht, the heart of the Netherlands. My high commitment to excellence and desire to travel the world characterise my personality. I am fascinated by strategic development and creating new concepts for the hospitality industry especially in the international airport industry.


My name is Klaus von Ketelholdt, I am 22 years old and was born and raised in South Africa. I came to the Netherlands in pursuit of higher education. I like to challenge myself and aspire to achieve my full potential. Taking this course abroad will definitely prove challenging but I believe that it will pay itself back in the future.


Hi! My name is Lisette Willems, I am a 20 years old Dutch 4th year Hotelschool student. Once I have graduated from Hotelschool The Hague in 2016, I aim to obtain my masters degree from the Erasmus University, Business School in Rotterdam. I trust that these two educations combined will prepare me for an international career in sales.


My name is Patrizia Winkel, I am 22 year old and I was born and raised on the beautiful island of Curacao. After 3 amazing years in The Netherlands, attending Hotelschool The Hague, I am ready for a new adventure! As Oprah Winfrey once said: ‘The biggest adventure you can take, is to live the life of your dreams’


My name is Amber Kleinherenbrink, a 21 year old Dutch student. My dreams? Being an independent person, and above all, being an inspiring leader working for an international hospitality firm with a diverse workforce, where every individual is unique and valued. I am confident that this challenge will be beneficial to this final goal.


My name is Maurits van den Berg and I am 23 years old. Over the past years, while I lived on 4 different continents, I had the chance to combine my studies with my two main hobbies; traveling and doing sports! Furthermore, I am hoping to kick off my career in Hotel Real Estate in the form of an internship as of November this year.


My name is Anouk de Graaf, I am 22 years old and born and raised in The Netherlands. I am ambitious and always looking for a new challenge. I have a strong focus on details and enjoy working in a team. Once I am finished at Hotelschool I am aiming to start my career in the field of Revenue Management.


My name is Margot Haring, 22 years old & I consider myself as a world citizen: raised in the US, France, Belgium and The Netherlands – I believe life begins at the end of your comfort zone. My ultimate goal is to inspire others in life; I wake up every morning with this vision in mind and let obstacles act as motivation.


I am Merel Vis, a 20 year old Dutch student at Hotelschool the Hague. I take on these extracurricular activities to stimulate myself to perform the best that I can and to create more possibilities for myself. My dream is to travel the world, opportunity to opportunity.


My name is Celeste Brem and I am 22 years old. I am born and raised in Gouda which is known for its world famous cheese. I believe that excellent performance comes from passion. As long as you are passionate about what you do, you can achieve every goal you set for yourself. “Live what you dream, just for fun!”


My name is Merel Udding (24), and I am a student at Hotelschool The Hague. I am motivated by the words of the late Steve Jobs “Stay Hungry, Stay Foolish”. This means to me to always reach for the seemingly impossible and to always remain open minded and eager to learn, this is way I challenge myself with this extracurricular activity.


Marit Groot Zevert (23) born and raised in The Netherlands. I’m always trying to be the best; it motivates me to get everything out of myself. I enjoy taking challenges. This challenge will contribute to reach my future goal; to become a successful consultant in the field of revenue management. 


It’s a pleasure to meet you! My name is Aafke Staphorsius, a 22-year Dutch 4th year student enrolled at Hotelschool The Hague. I strive to excel by challenging myself and raising the bar. 


My name is Nick Hurkmans (21). I like making the complex simple. I love devising and implementing new strategies, getting people on board and measuring the results. My goal is to work at one of the world-leading consultancy firms in my future career. I am very confident that this challenge can contribute to reaching this goal!

Why crowdfunding?

So why do we need crowdfunding? Well, by gaining this experience in a changing environment we are learning from the best practices and boosting our future employ ability. But to do this we require some financial support, since we are all students that need to pay for our education and housing.

Where does the money go?

The funds raised will subsidies the students’ traveling expenses for our 5-week trip to Miami. Our aim is to give everyone selected the equal opportunity to take part in the trip leaving no one behind due to financial constraints. 

The follow breakdown are our budgeted costs:

Flight:                     € 10.800     (18x 600)

Accommodation:   € 14904      (36 nights x 18 pers. x €23 per night) 

Transportation:      € 3000         (for visiting the case company)

Food & Beverage:  € 6480         (€10 per person x 18 pers x 36 days)

You are of course welcome to contribute as much or as little as you want, because every contribution is highly valued and will be received with a big thank you.

But are there risks in investing in this project? No, the biggest risk in supporting our course/project is that you invest in the future managers. With this experience we bring a new and bright view into the industry and elevate industry standards worldwide.

Please sponsor us to help a group of ambitious students actualize this dream!

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Warm regards,

Team HTH Strategy Abroad


Contact Information:

Strategy Development Hotelschool The Hague

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