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Jul 10, 2015 8:03 AM ET

Archived: CRAFTEA – The Ultimate Tea Maker: Winner of the 2015 World Tea Award – Best New Product Tea Ware. Be the first to own it

iCrowdNewswire - Jul 10, 2015

CRAFTEA – The Ultimate Tea Maker

Making Tea

Jitu Keshav explains in his own words how he invented this product: Our story begins in 2010 on a typical morning in the Keshav family’s kitchen. Pratima, the multi-tasking mom (and my wife) was busy preparing a full breakfast for the family. She turned her attention away from the stove where the traditional Indian tea was furiously boiling, only to find the milk had overboiled. The pungent smell of burnt whole leaf tea, herbs, and spices had left its mark throughout the house.

I rushed to the stove side to clean the mess, and made a few smart comments as I vigorously scraped the burnt remains. Pratima, the true inspiration behind this project, requested that I make both our lives easier—build a machine to make our chai every morning, and save us from constantly tending to the stove.

You see, tea, and the associated caffeine, is a serious part of a successful day for the Keshav family. This was going to be a challenge, but was I up for it? For over a year, I tested concepts, developed prototypes and recalled my engineering lessons from decades back that were now clearly in hibernation mode.

Countless clean-ups over twenty-eight years of marriage gave me enough incentive to find a solution.

Prototype in hand, I was lucky enough to stumble upon a family owned German company who promised to take my concept to reality. With design and production expertise, they were ready and able to make the patented, precision engineered, state of the art induction appliance, utilizing a proprietary vortex technology to make the Ultimate Tea Maker™.

The Product

CRAFTEA™ makes tea and chai easy, while keeping creativity in your hands. It simplifies tea and chai preparation by automating steeping temperatures and times, ensures even distribution of heat, so that your beverage will never boil over. It gives you the ability to design your own beverages—be it herbal infusions, milk infusions, and even those fun tea cocktails.

This revolutionary new device is the world’s first tea and chai maker for home and personal use. Using proprietary vortex technology, CRAFTEA simplifies the chai making process and prevents messy boil-overs, allowing the user to create gourmet beverages in a matter of minutes, extracting maximum flavors from ingredients. CRAFTEA is the result of over three years of research, development and engineering by co-founders Pratima and Jitu Keshav. “Our vision was to make a revolutionary appliance that brings convenience, consistency and customization to a time honored beverage,” Jitu explains. “We believe in the tradition of serving tea and chai—with each individual having their own special twist. CRAFTEA is inspired by heritage, refined by design. It’s about your ritual, remixed.

What’s better than fresh ingredients? No more messy cleanups. Experience the Ultimate Tea Maker for yourself and pour to a successful day!


2015 World Tea Expo Winner 

We won the coveted World Tea expo award for biggest tea ware innovation. This is very prestigious because it is the biggest gathering of tea growers, manufacturers, distributors and retailers in North and South America.

Why We need You

We have a product made and ready to go – but we haven’t sold anything yet. We have a container of 600 on its way and our first shipments can go out the last week of July. If you contribute to this campaign and buy the product, you are helping us change how tea is made worldwide. And you’ll be among the first to get this new innovative product.  By contributing to our campaign you are investing money so that we can get our company off the ground. We have a website, a cool product, and now we need customers.

Other Ways You Can Help

Share our product on social media. We need to get the word out!


Contact Information:

Steven Pope
Griffin Kelton
Jitu Keshav

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