Music Audience Exchange
Content marketing for brands leveraging influential music artists
Founded by digital marketers, MAX was created to help brands use technology to reach audiences in an era where it’s increasingly difficult to make an impact with consumers. The result is a content marketing platform that uses the power of music to forge meaningful connections between a brand and its target market.
MAX uses data to match brands with emerging and independent music artists for cobranded advertising campaigns that speak directly to the consumers brands want to reach. Through the MAX ad network (which includes internet and terrestrial radio, display and social media), MAX is able to deliver measurable results for both brands and artists.
Unlike traditional sponsorships, MAX turns artists into genuine brand ambassadors, pairing them with brands they like and offering them tangible results from the campaigns. As a result, brands are able to break through the clutter of advertising and form a genuine connection with these artists and their passionate and growing fan bases.